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Discipline

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Student Learning Outcomes

Discipline: Graphic Design and Illustration
Course Name Course Number Objectives
Conceptual Illustration ARTC 169
  • Students will present a portfolio representative of their ability to communicate visually through illustration demonstrating the use of composition, contemporary art trends, and cultural, social, and visual language.
  • Students will demonstrate a unique visual language.
  • Students will be able to communicate concept through composition
  • Students will be able to communicate concept through design.
  • Students will be able to summarize contemporary art trends.
Corporate Identity and Branding ARTC 210
  • Students will be able to write comprehensive creative briefs.
  • Students will be able to design and produce original, icon-based corporate identities.
  • Students will be able to design and produce original, typography-based corporate identities.
  • Students will be able to develop brand strategies for print and web.
  • Students will be able to create style guides.
  • Students will be able to present original corporate identities and brand strategies, explaining and defending the successful use of learned skills and concepts.
Creative Design and Compositing ARTC 220
  • Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems.
  • Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems.
  • Produce effective designs, advertisements, and packaging for use in a variety of commercial art applications.
  • Produce realistic-looking Photoshop composites.
  • Explain the necessity, purpose, and process of branding and advertising.
  • Present original design projects, explaining and defending the successful usage of learned skills and concepts.
  • Critique designs based on learned skills and concepts.
Dynamic Sketching ARTC 163
  • Students will present a sketchbook portfolio representing a breadth of sketching techniques and represented by a minimum of 65 completed pages.
  • Students will be able to apply 3-dimensional and freehand perspective techniques to sketching.
  • Students will demonstrate the ability to apply light logic and tone to form and texture in sketches.
  • Students will demonstrate synthesis in the use of line, shape, volume, light, and texture in quick-sketch.
  • Students will demonstrate compositional integrity in the application of sketching concepts and techniques.
Fundamentals of Graphic Design ARTC 100
  • ARTC 100 students will be able to demonstrate a basic understanding of three important design elements: color, shape, and space.
  • ARTC 100 students will produce composites in Photoshop using effective selection techniques and non-destructive editing.
  • Employ appropriate technology (hardware, software, and fabrication tools) to produce graphic design projects.
  • Produce composites effectively using Photoshop selection techniques.
  • Operate effectively within small teams to solve typical graphic design problems.
  • Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking.
  • Design original commercial art, combining text and images to successfully communicate messages to a target audience.
  • Present original graphic design projects, explaining and defending the successful usage of learned skills and concepts.
  • Critique graphic design projects based on learned skills and concepts.
Graphic Design Internship ARTC 299
  • Students will be able to identify their role as an artist in their chosen field.
  • Student will understand the expectation and value of teamwork.
  • Produce commercial art according to the standards and direction of site supervisor.
  • Examine and analyze roles in the organization.
  • Explain the entry-level and advancement opportunities available in the chosen area of commercial art.
  • Identify skills needed to successfully operate as an individual or within a team to produce commercial art.
  • Self -assess knowledge and skills gained though the work experience.
Illustration ARTC 165
  • Identify principles, problems, and practices relevant to illustration.
  • ARTC 165 students will be able to demonstrate the ability to evaluate peer work via written critiques.
  • ARTC 165 students will be able to describe the history of illustration and its application to various fields.
  • ARTC 165 students will be able to demonstrate the ability to evaluate peer work via written critiques.
  • Develop skill in the use of tools and materials, which are common to the field.
  • Describe the history of illustration and its application to various disciplines.
  • Create original illustrations that interpret the visual world.
  • Synthesize the formal art elements and principles of design with illustration skills and techniques in varying pictorial formats that range from simple to complex.
  • Discuss, analyze, and evaluate personal and professional illustration projects in both written and oral critiques.
Motion Graphics, Compositing and Visual Effects ARTC 272
  • Manage project timelines, layers, and compositions for efficient animation.
  • Apply software techniques common to the motion graphics field.
  • Create original motion graphics and visual effects that synthesize the principles of animation, design, and cinematography appropriate to the field.
  • Analyze and evaluate motion graphic projects for content, technique, and design through oral and written critique.
  • Produce motion graphics that meet industry creative standards.
Portfolio ARTC 290
  • Select and organize student's art pieces based on their chosen field.
  • Students will be able to build a professional looking digital portfolio targeting a specific audience.
  • Select, organize and create appropriate portfolio pieces based on discipline.
  • Identify and solve specific portfolio problems by applying techniques related to the individual's discipline or art form.
  • Apply principles of composition and design in portfolio creation.
  • Create a printed and digital portfolio, cover letter and resume.
  • Analyze and evaluate personal portfolio.
Print Design and Advertising ARTC 120
  • ARTC 120 students will be able to demonstrate basic competency in visually communicating layout ideas via thumbnails, roughs, and comps.
  • ARTC 120 students will be able to produce a creative brief that effectively communicates the nature and scope of a design project.
  • Propose and justify creative solutions to common print design problems.
  • Organize and prepare digital files for production.
  • Develop original print design projects.
  • Prepare digital files for print.
  • Present original print design projects, explaining and defending the successful usage of learned skills and concepts.
  • Critique student and professional print design products based on learned skills and concepts.
Typography ARTC 160
  • ARTC 160 students will be able to identify common typeface terms and anatomy.
  • ARTC 160 students will be able to demonstrate a basic understanding of logotype design.
  • Employ appropriate methods and technology to produce original letterforms and type styles.
  • Create thumbnails, sketches and comprehensives that effectively communicate creative ideas and concepts.
  • Design and produce effective, typography-based logos, logotypes and corporate identities.
  • Design and produce effective, typography-based print advertisements.
  • Present original type style designs, explaining and defending the successful usage of learned skills and concepts.
  • Critique typography-based commercial art using learned skills and concepts.
Vector Design and Illustration ARTC 140
  • Critique student and professional illustrations based on learned skills and concepts.
  • ARTC 140 students will be able to demonstrate competency in using Adobe Illustrator's pen tool.
  • ARTC 140 students will be able to demonstrate a basic understanding of two important design principals: balance and contrast.
  • Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking.
  • Design and produce information graphics.
  • Design and produce effective digital illustrations for use in print.
  • Present original digital illustration projects, explaining and defending the successful usage of learned skills and concepts.
Visual Development ARTC 167
  • Students will generate new story concepts.
  • Students will b e able to analyze the emotional beats of story.
  • Students will be able to communicate story beats visually.
  • Students will communicate character and emotion visually.
  • Students will present a visual development portfolio representing the successful application of the synthesis of story, style, character, location, emotion, symbology, and composition.
Web Design ARTC 200
  • ARTC 200 students will be able to define common HTML5 tags.
  • ARTC 200 students will be able to demonstrate a basic understanding of home-page usability design.
  • Produce HTML 5 slideshows and banner ads for use in web pages.
  • Compare and contrast the benefits of different graphic file types for use in web pages.
  • Correctly code a simple webpage in a text editor using HTML 5.
  • Design effective web site prototypes.
  • Produce effective and functional web sites.
  • Present original web site design projects, explaining and defending the successful usage of learned skills and concepts.
  • Critique web site design projects based on learned skills and concepts.