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Student Learning Outcomes

Discipline: Certificate: Graphic Design - Level 2 - Marketing - T0684
Course Name Course Number
Design: Two Dimensional ARTD 20
  • Two-Dimensional Design students will be able to list all of the elements and principles of design by the eighth week of the semester.
  • Use value to describe form and express light logic.
  • Perceive and interpret the 3-D world through contour line drawings.
  • Use the formal elements, principles of design, and principles of gestalt to create well-designed studio projects in achromatic value and color.
  • Students completing an assignment in Area C (Arts) courses will be able to analyze modes of artistic expression.
  • Students will be able to identify the three basic types of balance/symmetries.
  • Students will accurately identify three different spatial devices
  • Identify, evaluate, discuss, and use the formal elements and principles of design and forms of compositional structure.
  • Differentiate preferential, factual, and judicious thinking elemental to solving problems in design and visual arts.
  • Recognize, analyze and interpret the expressive and creative qualities of art media in a work of art as it affects elementary compositional decisions.
  • Make use of critical thinking (reading, writing, listening, speaking, observing and assessing) skills elemental to the problem solving of design and the visual arts.
  • Perceive and demonstrate the relationship of color complements by mixing, analyzing and appraising complementary tones (chromatic grays).
  • Perceive and demonstrate the relationship of color to value by mixing, analyzing, and appraising monochromatic tints and shades relative to the achromatic value scale.
  • Perceive and demonstrate the relationship of hues to the conceptual pigment color wheel by mixing, analyzing, appraising, and identifying color correct swatches for
  • Use historic and current forms of abstraction in the visual arts.
Fundamentals of Graphic Design ARTC 100
  • ARTC 100 students will produce composites in Photoshop using effective selection techniques and non-destructive editing.
Photography & Video Social Media Marketing PHOT 58
  • Use basic camera operations for quality image control and creative outcomes
Portfolio ARTC 290
  • Create a professional-quality, online portfolio.
Principles of Business BUSM 20 (VOC)
  • I am able to describe and explain social responsibility and business ethics
  • I am able to explain the global dimensions affecting businesses today and in the future
  • I am able to list and explain the foundations upon which business is built and the economic challenges facing the United States
Principles of Marketing BUSS 36 (VOC)
  • I have developed a working knowledge of marketing terminology
  • I am able to recall and apply promotional strategies used in the marketing of products and services.
  • I am able to recall and apply distribution strategies used in the marketing of products and services
Print Design and Advertising ARTC 120
  • Prepare digital files for print.
Typography ARTC 160
  • Employ appropriate methods and technology to produce original letterforms and type styles.
Vector Design and Illustration ARTC 140
  • Design and produce information graphics.
Web Design ARTC 200
  • Design effective web site prototypes.