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Student Learning Outcomes

Discipline: Certificate: Graphic Design - Level 2 - Marketing - T0684

Course Name	Course Number	Objectives
Design: Two Dimensional	ARTD 20	Use value to describe form and express light logic. Perceive and demonstrate the relationship of color to value by mixing, analyzing, and appraising monochromatic tints and shades relative to the achromatic value scale. Perceive and demonstrate the relationship of color complements by mixing, analyzing and appraising complementary tones (chromatic grays). Perceive and demonstrate the relationship of hues to the conceptual pigment color wheel by mixing, analyzing, appraising, and identifying color correct swatches for Use historic and current forms of abstraction in the visual arts. Recognize, analyze and interpret the expressive and creative qualities of art media in a work of art as it affects elementary compositional decisions. Make use of critical thinking (reading, writing, listening, speaking, observing and assessing) skills elemental to the problem solving of design and the visual arts. Differentiate preferential, factual, and judicious thinking elemental to solving problems in design and visual arts. Two-Dimensional Design students will be able to list all of the elements and principles of design by the eighth week of the semester. Students completing an assignment in Area C (Arts) courses will be able to analyze modes of artistic expression. Students will be able to identify the three basic types of balance/symmetries. Students will accurately identify three different spatial devices Identify, evaluate, discuss, and use the formal elements and principles of design and forms of compositional structure. Perceive and interpret the 3-D world through contour line drawings. Use the formal elements, principles of design, and principles of gestalt to create well-designed studio projects in achromatic value and color.
Fundamentals of Graphic Design	ARTC 100	ARTC 100 students will produce composites in Photoshop using effective selection techniques and non-destructive editing.
Photography & Video Social Media Marketing	PHOT 58	Use basic camera operations for quality image control and creative outcomes
Portfolio	ARTC 290	Create a professional-quality, online portfolio.
Principles of Business	BUSM 20 (VOC)	I am able to describe and explain social responsibility and business ethics I am able to explain the global dimensions affecting businesses today and in the future I am able to list and explain the foundations upon which business is built and the economic challenges facing the United States
Principles of Marketing	BUSS 36 (VOC)	I have developed a working knowledge of marketing terminology I am able to recall and apply promotional strategies used in the marketing of products and services. I am able to recall and apply distribution strategies used in the marketing of products and services
Print Design and Advertising	ARTC 120	Prepare digital files for print.
Typography	ARTC 160	Employ appropriate methods and technology to produce original letterforms and type styles.
Vector Design and Illustration	ARTC 140	Design and produce information graphics.
Web Design	ARTC 200	Design effective web site prototypes.

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