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Student Learning Outcomes

Discipline: Degree: AS - Marketing Management - S0510
Course Name Course Number Objectives
Applied Business Statistics BUSC 17
  • Students were asked to write a complete research survey/questionnaire. 100% of the students were able to write a complete survey questionnaire.
  • Students were asked to collect both primary and secondary data. 100% of the students were able to collect both primary and secondary data correctly.
  • Students completing 80% of the students were able to tabulate and graph the collected data.
  • Students completing 92% of the students were able to analyze the data critically and be able to suggest recommendations.
Bookkeeping - Accounting BUSA 72 (VOC)
  • I am able to explain the concept of double-entry accounting within the categories of asset, liability, owner's equity, revenue and expense account
  • I am able to analyze business transactions, and journalize and post transactions to ledger accounts
  • I am able to utilize procedures of cash control in such areas as petty cash funds, change funds, cash short and over and bank reconciliation
Business Communications BUSO 25 (VOC)
  • I am able to compose an appropriate, effective letter presenting good news, bad news, sales, or persuasive content
  • I am able to use informative and sales letters to convey information and influence people favorably
  • I am able to develop and deliver a 3-5 minute presentation on a business related topic
Business English BUSO 5 (VOC)
  • I am able to analyze sentences in terms of part of speech and sentence structure
  • I am able to apply correct punctuation to sentences
  • I am able to develop business related ideas into unified, coherent paragraphs, using correct spelling, grammar, and punctuation
Business Organization and Management BUSM 61 (VOC)
  • I am able to apply management concepts and functions
  • I am able to perform the strategic planning process and utilize decision making models
  • I am able to identify organizing principles and identify different organizational designs
Human Relations in Business BUSM 60 (VOC)
  • I am able to define organizational culture, socialization and mentoring
  • I am able to analyze social perception
  • I am able to review motivational theories related to organizational behavior
Microcomputer Applications CISB 15 (VOC)
  • Students completing CISB 15 - Microcomputer Applications will understand the importance of continuing their education in computer literacy.
  • Students completing CISB 15 - Microcomputer Applications will be able to use Microsoft Word to create professional documents needed to create a computer security report.
  • Students completing CISB 15 - Microcomputer Applications will be able to effectively use formulas and functions in worksheets.
Principles of Accounting - Financial BUSA 7 (VOC)
  • I am able to describe the basic accounting system and how it is used to serve business needs
  • I am able to analyze and record transactions, using a journal and a ledger, of varying degrees of difficulty including adjusting, and closing entries
  • I am able to utilize accounting information including financial statements to perform financial statement analysis
Principles of Business BUSM 20 (VOC)
  • I am able to list and explain the foundations upon which business is built and the economic challenges facing the United States
  • I am able to explain the global dimensions affecting businesses today and in the future
  • I am able to describe and explain social responsibility and business ethics
Principles of Economics - Macroeconomics BUSC 1A
  • Students completing BUSC 1A - Principles of Economics - Macroeconomics will correctly know the use of monetary policy and make comments on the monetary policy being used by the FED.
  • Students completing BUSC 1A - Principles of Economics - Macroeconomics will correctly know the use of fiscal policy and will be able to comment on the fiscal policy used by the government.
  • Students completing BUSC 1A - Principles of Economics - Macroeconomics will know Fiscal Policy, various types of Fiscal Policies, and the tools available to the federal government to use Fiscal Policy. The students will also know the difference between an expansionary and a contractionary fiscal policy.
  • Students completing BUSC 1A - Principles of Economics - Macroeconomics will know the monetary policy and the tools available to the Fed to use a certain type of monetary policy. The students will know the difference between an expansionary monetary policy and a contractionary monetary policy.
  • Students completing BUSC 1A - Principles of Economics - Macroeconomics will be able to discuss current fiscal policy of the federal government and will be able to form their opinion.
  • The students were asked to write a report on the use of fiscal policy used during Reagan administration. They were asked to discuss the 1981 Economic Recovery Act (ERA) and its effect on the economic activity during that period. More than 80% of the students were able to explain the fiscal policy and 1981 ERA effects on the economy with a clear understanding of the fiscal policy. (2017-18) Students were asked to write a summary report of 1981 Economic Recovery Act and compare it with Tax Reform of 2017. More than 80% of the students were able to highlight the similarities between two tax reforms, corporate income tax rates cuts and personal income tax rates cuts. They were able explain the expected impact in these tax rates cuts on unemployment rates in the economy. They were able to relate the recent news of bonuses given to employees as a result of corporate income tax rate cuts and got more than 80% score.
Principles of Economics - Macroeconomics - Honors BUSC 1AH
  • Students completing BUSC 1AH - Principles of Economics - Macroeconomics - Honors will correctly know the use of monetary policy and will be able to comment on the monetary policy used by the FED.
  • Students completing BUSC 1AH - Principles of Economics - Macroeconomics - Honors will correctly know the use of fiscal policy and will be able to comment on the fiscal policy being used by the government.
  • Students completing BUSC 1AH - Principles of Economics - Macroeconomics - Honors will know Fiscal Policy, various types of Fiscal Policies, and the tools available to the federal government to use Fiscal Policy. The students will also know the difference between an expansionary and a contractionary fiscal policy.
  • Students completing BUSC 1AH - Principles of Economics - Macroeconomics - Honors will know the monetary policy and the tools available to the Fed to use a certain type of monetary policy. The students will know the difference between an expansionary monetary policy and a contractionary monetary policy.
Principles of Economics - Microeconomics BUSC 1B
  • Students were asked to determine the merits of price-quantity determination in the market economy of the Unites States.
  • Students completing BUSC 1B - Principles of Economics - Microeconomics will correctly know consumer's behavior to maximize their utility in allocating scarce resources to satisfy their infinite wants.
  • Students completing BUSC 1B - Principles of Economics - Microeconomics will be able to choose quantities of different commodities having different price tags by spending limited amount of money to maximize satisfaction
  • Students completing BUSC 1B - Principles of Economics - Microeconomics will use producer's behavior to determine price of the product they produce under various market situations to maximize profit
  • Students were asked to discuss the reason for not giving welfare recipients their welfare benefits in cash rather than in-kind.
  • Students should be able to distinguish between public and private goods. Students should also be able to explain why private market fails to provide public goods.
  • Students should be able explain externalities and distinguish between external costs and external benefits.
Principles of Economics -Microeconomics - Honors BUSC 1BH
  • Students completing BUSC 1BH - Principles of Economics - Microeconomics - Honors will know to allocate scarce resources on various commodities to maximize satisfaction
  • Students completing BUSC 1BH - Principles of Economics - Microeconomics - Honors will use producer's behavior to determine price of the product they produce under various market situations to maximize profit
  • Students completing BUSC 1BH - Principles of Economics - Microeconomics - Honors will correctly know the consumers' behavior to maximize their utility by allocating scarce resources.
  • Students completing BUSC 1BH - Principles of Economics - Microeconomics - Honors will correctly know the producers' behavior to maximize their profit by allocating scarce resources.
  • Students should be able to distinguish between public goods and private goods. Students should be able to explain why private market fails to provide public goods.
  • Students were given a research paper to discuss and analyze "Coase Theorem" with respect to market failure and government intervention in the presence of externalities. They were asked to use examples to make their point. 100% of the student were able to discuss "Coase Theorem" properly citing some other research studies. All students got over 85% score in this paper.
Principles of Marketing BUSS 36 (VOC)
  • I have developed a working knowledge of marketing terminology
  • I am able to recall and apply promotional strategies used in the marketing of products and services.
  • I am able to recall and apply distribution strategies used in the marketing of products and services
Professional Selling BUSS 35 (VOC)
  • I am able to list the characteristics of a successful salesperson
  • I am able to compare and contrast customer needs, wants, product features and benefits
  • I am able to evaluate my own potential as a professional salesperson and set goals for improvement
Special Issues in Marketing BUSS 85 (VOC)
  • I am able to produce a written report of solutions, recommended actions and expected outcomes for a marketing problem brought forward by a local business and present it orally to the business
  • I am able to develop a customer survey or questionnaire to be used to collect customer data as part of a class project
  • I am able to develop and suggest a budget required to implement the proposed marketing plan for a studied company