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Student Learning Outcomes

Discipline: Degree: AS - Radio Broadcasting: Behind the Scenes - S0606
Course Name Course Number
Introduction to Podcasting R-TV 17
  • Students will demonstrate an understanding of the differences between terrestrial and Internet radio.
  • Students will be able to correctly prepare a podcast for transmission.
  • Demonstrate an understanding of the development of Internet radio and podcasting.
  • Analyze the connection between traditional radio and Internet radio.
  • Develop interactive strategies between Internet radio and traditional radio.
  • Demonstrate the ability to utilize audience principals in gaining listenership.
  • Demonstrate the ability to apply for music and content licensing.
  • Demonstrate the application of streaming audio.
  • Create and apply Internet radio and podcast programming.
  • Evaluate tradition radio content for Internet application or podcasting.
  • Demonstrate the ability to work within the changing arena of regulation and control of non-traditional radio.
  • Correctly prepare a podcast for transmission.
Advanced Campus Radio Station Lab: Program Hosting and Management Skills R-TV 96C
  • Evaluate recorded shows performed by other students and provide a written critique.
Advanced Radio Production R-TV 11B
  • Demonstrate mastery of recording studio techniques.
  • Exhibit the skills of a professional, radio production facility engineer or producer.
  • Apply terminology related to a Pro Tools recording environment.
  • Perform all aspects of recording studio procedures.
  • Evaluate multiple elements of sound, analyze digital audio.
  • Accurately perform quality control on a recording master.
Beginning Campus Radio Station Lab: Studio Procedures and Equipment Operations R-TV 96A
  • Operate the studio console and equipment during a live one-hour broadcast.
Beginning Radio Production R-TV 11A
  • Combine voice, music and sound effects in the creation of a radio commercial suitable for airing.
  • Demonstrate proper maintenance of studio equipment.
  • Students will be able to set a proper microphone level suitable to create a broadcast-quality recording.
  • Identify equipment needed for operation of a studio.
  • Differentiate various editing effects of voice, sound and music in both tape-based and digital technologies.
  • Explain the components of an interview.
  • Students will be able to correctly identify and state the use of the major pieces of equipment found in a radio studio.
Broadcast Law and Business Practices R-TV 15
  • Students will be able to explain various elements of a standard broadcasting industry contract.
  • Analyze and evaluate entertainment industry contracts.
  • Students will be able to state the requirements for joining the various broadcast unions.
  • Contrast and compare union contracts with non-union contracts.
  • Evaluate the role of unions in the entertainment industry.
  • Outline the process to apply for and protect copyrights and trademarks for intellectual properties.
  • Interpret the First Amendment as it applies to electronic media.
Broadcast News Field Reporting R-TV 04
  • Students will be able to identify a story on their own and create a feature piece on that story suitable for broadcast on one of the college radio stations.
  • Students will be able to research a news story or event in order to discover a minimum of two related stories that could be pursued for broadcast.
  • Properly "advance" news stories.
  • Apply legal and ethical evaluators to news stories and their coverage.
  • Analyze and research news stories and events.
  • Objectively analyze news events for their broadcast value.
  • Effectively cover events such as breaking news, news conferences and features.
  • Objectively "enterprise" news stories keeping in mind target demographics.
Broadcast Sales and Promotion R-TV 09
  • Use copywriting techniques when developing commercial campaigns.
  • Utilize market surveys and demographic evaluation in developing station and client promotions.
  • Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests.
  • Students will be able to identify demographics as they apply to certain radio stations.
  • Students will be able to use demographic data to select an appropriate station for a specific advertiser.
  • Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
  • Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns.
  • Develop advertising campaigns directed toward a specific demographic.
Broadcast Traffic Reporting R-TV 06
  • Deliver traffic reports for a variety of different radio and television formats.
  • Write a timely, concise, and informative traffic reports for broadcast.
  • Evaluate computer traffic screens and determine which incidents should be included in a particular traffic report.
  • Students will be able to translate common law enforcement codes as they pertain to traffic into words.
  • Students will demonstrate that they can perform a concise and informative traffic report.
  • Evaluate the effectiveness of a variety of radio and television traffic reports.
  • Interpret law enforcement codes as they pertain to traffic reporting.
History of Radio DJs R-TV 31
  • Identify and evaluate a variety of DJ styles.
  • Identify and explain the various techniques employed by a number of famous DJs to attract and keep audiences.
  • Evaluate current radio DJs in order to determine their influences and effectiveness
  • Students will be able to discuss the careers of at least one famous radio DJ.
  • Students will understand the law as it applies to Payola and Plugola.
  • Explain how the role of the DJ has changed over the years.
  • Evaluate the influence DJs have had on radio development
Intermediate Campus Radio Station Lab: On-Air and Behind-the-Scenes Skills R-TV 96B
  • Create and execute or plan and produce live two-hour radio shows.
Introduction to Electronic Media R-TV 01
  • Identify the business structure and revenue streams for each medium.
  • All RTV program students will have an increased awareness of skills required for full-time work in the entertainment industry.
  • All RTV program students will have an increased awareness of professionals in the entertainment industry.
  • Identify key developments in the history of major U.S. electronic media industries, especially their evolution as social, political, and economic forces in U.S. society.
  • Describe the technical evolution of electronic media.
  • Identify the principal means of economic and political support for different electronic media, and discuss their impact.
  • Analyze regulations of electronic media.
  • Define commonly-used electronic communication technology.
Pop Culture in the Media R-TV 35
  • Analyze the roles of formulating popular culture in film.
  • Evaluate the impact pop culture has had on radio and television throughout the decades.
  • Recognize examples of pop culture in cult films.
  • Explain the role social media.
  • Trace the transition of an idea from fad to popular culture status in TV or film.
Radio and Entertainment Industry Seminar R-TV 97A
  • Students will be able to identify current skills for use in the workplace.
  • Students will be able to identify their role as a broadcaster in their chosen field.
  • Inventory and examine personal and technical skills for use in the workplace.
  • Research possible internship sites.
  • Plan strategies to target and obtain an internship to maximize chances of employment in an area proposed by the student.
  • Create an effective package to secure an internship that showcases the student's major strengths and skills.
  • Evaluate progress at the internship site with instructor and adjust performance to maximize the experience.
Radio Broadcasting Rules and Regulations R-TV 38
  • Properly prepare the FCC quarterly reports.
  • Explain FCC rules a variety of issues including contests, lotteries, logs, obscenity, and invasion of privacy.
Radio Programming and Producer Techniques R-TV 10
  • Students will be able to evaluate a station?s performance by utilizing Arbitron ratings data.
  • Students will be able to list the major duties of a program director at a radio station.
  • Identify various programming techniques for a variety of different radio formats.
  • Create format clocks incorporating a variety of programming elements such as news, traffic and music.
  • Evaluate the benefits of various programming elements such as news and traffic.
  • Evaluate and explain the value of an interview topic with respect to the demographics of a specific radio show and/or station.
  • Explain basic FCC requirements for keeping a radio station on the air.
Radio-TV Newswriting R-TV 05
  • Follow and research specific stories using the Associated Press Wire Service.
  • Select appropriate news stories from the wire service and organize them into a newscast for a demographically-targeted audience.
  • Rewrite newswire copy and create stories from facts gleaned from interviews and observation.
  • Incorporate sound bites from interviews into various types of news stories.
  • Define and demonstrate adherence to all laws including but not limited to defamation and slander as they pertain to news stories.
  • Demonstrate the ability to select stories and organize them into a newscast appropriate for a variety of demographics.
  • Students will be able to identify news-worthy stories, suitable to a specific demographic from the AP Wire Service for inclusion into their newscasts.
  • Students will be capable of selecting appropriate ?sound bites? from an interview for inclusion into a news story.
  • Determine the newsworthiness of a story as it applies to a demographically-specific audience.
Radio/Entertainment Industry Work Experience R-TV 97B
  • Students will be able to identify their role as a broadcaster in their chosen field.
  • Students will complete at least 60 hours per unit of credit of satisfactory work at their internship site.
  • Effectively participate at the internship site to supervisor's standards.
  • Improve skills as prescribed by internship supervisor's evaluations.
  • Evaluate performance at internship site and detail methods of improvement.
  • Demonstrate consistent professional skills at the internship site per supervisor's standards.
  • Demonstrate improvement of skills previously identified as inadequate by site supervisor and/or course instructor.
Social Media and Online Ethics R-TV 39
  • Evaluate social media content and determine whether it is credible or not.
  • Demonstrate proper and responsible content curation
Social Media in Broadcasting R-TV 32
  • Develop media plans to reach and maintain audiences through audio and video web content.
  • Use Internet terminology.
  • Create, add, and manage audio and video content on websites.
  • Evaluate Internet content with respect to its effectiveness and applicability to specific entertainment topics.
  • Identify media opportunities to exploit content and increase traffic to a specific site.
  • Describe basic website structure.
Special Projects in Broadcasting and Entertainment Industry R-TV 99
  • Students will appreciate the necessity of self motivation and self discipline for the practice of art.
Sportscasting and Reporting R-TV 03
  • Conduct comprehensive interviews and evaluate them with respect to broadcast usage.
  • Demonstrate effective coordination skills with a collegiate or professional sports team in order to gain access to the necessary areas for a sports broadcast, according to industry practice.
  • Students will be able to properly utilize the equipment necessary for sports reporting.
  • Students will be able to prepare for and conduct in interview with an athlete suitable for broadcast usage.
  • Analyze sporting events, selecting the pertinent points of the competition that impacted the outcome of the games.
  • Utilize the equipment necessary for sports reporting or broadcasting.
  • Create in-progress and final reports on a game within time and length deadlines.
Work Experience in Broadcast Entertainment R-TV 101
  • Develop new expertise in an area of the Broadcasting or Entertainment industries.
  • Develop and apply an industry-standard work ethic and team skills.
  • Examine and analyze the role of a professional in the Broadcasting or Entertainment industries.
  • Apply skills learned in previous courses to a worksite situation
  • Improve work performance by adapting and changing as needed according to evaluation by worksite supervisor.