|Beginning Radio Production
- Students will be able to correctly identify and state the use of the major pieces of equipment found in a radio studio.
- Students will be able to set a proper microphone level suitable to create a broadcast-quality recording.
- Identify equipment needed for operation of a studio.
- Differentiate various editing effects of voice, sound and music in both tape-based and digital technologies.
- Explain the components of an interview.
- Combine voice, music and sound effects in the creation of a radio commercial suitable for airing.
- Demonstrate proper maintenance of studio equipment.
|Broadcast Law and Business Practices
- Students will be able to state the requirements for joining the various broadcast unions.
- Students will be able to explain various elements of a standard broadcasting industry contract.
- Analyze and evaluate entertainment industry contracts.
- Contrast and compare union contracts with non-union contracts.
- Evaluate the role of unions in the entertainment industry.
- Outline the process to apply for and protect copyrights and trademarks for intellectual properties.
- Interpret the First Amendment as it applies to electronic media.
|Broadcast News Field Reporting
- Students will be able to research a news story or event in order to discover a minimum of two related stories that could be pursued for broadcast.
- Students will be able to identify a story on their own and create a feature piece on that story suitable for broadcast on one of the college radio stations.
- Objectively analyze news events for their broadcast value.
- Analyze and research news stories and events.
- Apply legal and ethical evaluators to news stories and their coverage.
- Properly "advance" news stories.
- Objectively "enterprise" news stories keeping in mind target demographics.
- Effectively cover events such as breaking news, news conferences and features.
|Broadcast Sales and Promotion
- Students will be able to identify demographics as they apply to certain radio stations.
- Students will be able to use demographic data to select an appropriate station for a specific advertiser.
- Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
- Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns.
- Develop advertising campaigns directed toward a specific demographic.
- Utilize market surveys and demographic evaluation in developing station and client promotions.
- Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests.
- Use copywriting techniques when developing commercial campaigns.
|Broadcast Traffic Reporting
- Students will be able to translate common law enforcement codes as they pertain to traffic into words.
- Students will demonstrate that they can perform a concise and informative traffic report.
- Evaluate the effectiveness of a variety of radio and television traffic reports.
- Interpret law enforcement codes as they pertain to traffic reporting.
- Write a timely, concise, and informative traffic reports for broadcast.
- Evaluate computer traffic screens and determine which incidents should be included in a particular traffic report.
- Deliver traffic reports for a variety of different radio and television formats.
|History of Radio DJs
- Students will be able to discuss the careers of at least one famous radio DJ.
- Students will understand the law as it applies to Payola and Plugola.
- Explain how the role of the DJ has changed over the years.
- Evaluate the influence DJs have had on radio development
- Identify and explain the various techniques employed by a number of famous DJs to attract and keep audiences.
- Evaluate current radio DJs in order to determine their influences and effectiveness
- Identify and evaluate a variety of DJ styles.
|Internet Radio and Podcasting
- Students will demonstrate an understanding of the differences between terrestrial and Internet radio.
- Students will be able to correctly prepare a podcast for transmission.
- Demonstrate an understanding of the development of Internet radio and podcasting.
- Analyze the connection between traditional radio and Internet radio.
- Develop interactive strategies between Internet radio and traditional radio.
- Demonstrate the ability to utilize audience principals in gaining listenership.
- Demonstrate the ability to apply for music and content licensing.
- Demonstrate the application of streaming audio.
- Create and apply Internet radio and podcast programming.
- Evaluate tradition radio content for Internet application or podcasting.
- Demonstrate the ability to work within the changing arena of regulation and control of non-traditional radio.
- Correctly prepare a podcast for transmission.
|Introduction to Electronic Media
- All RTV program students will have an increased awareness of skills required for full-time work in the entertainment industry.
- All RTV program students will have an increased awareness of professionals in the entertainment industry.
- Identify key developments in the history of major U.S. electronic media industries, especially their evolution as social, political, and economic forces in U.S. society.
- Describe the technical evolution of electronic media.
- Identify the principal means of economic and political support for different electronic media, and discuss their impact.
- Analyze regulations of electronic media.
- Define commonly-used electronic communication technology.
- Identify the business structure and revenue streams for each medium.
|Radio and Entertainment Industry Seminar
- Students will be able to identify current skills for use in the workplace.
- Students will be able to identify their role as a broadcaster in their chosen field.
- Inventory and examine personal and technical skills for use in the workplace.
- Research possible internship sites.
- Plan strategies to target and obtain an internship to maximize chances of employment in an area proposed by the student.
- Create an effective package to secure an internship that showcases the student's major strengths and skills.
- Evaluate progress at the internship site with instructor and adjust performance to maximize the experience.
|Radio Programming and Producer Techniques
- Students will be able to evaluate a station?s performance by utilizing Arbitron ratings data.
- Students will be able to list the major duties of a program director at a radio station.
- Identify various programming techniques for a variety of different radio formats.
- Create format clocks incorporating a variety of programming elements such as news, traffic and music.
- Evaluate the benefits of various programming elements such as news and traffic.
- Evaluate and explain the value of an interview topic with respect to the demographics of a specific radio show and/or station.
- Explain basic FCC requirements for keeping a radio station on the air.
- Students will be able to identify news-worthy stories, suitable to a specific demographic from the AP Wire Service for inclusion into their newscasts.
- Students will be capable of selecting appropriate ?sound bites? from an interview for inclusion into a news story.
- Determine the newsworthiness of a story as it applies to a demographically-specific audience.
- Rewrite newswire copy and create stories from facts gleaned from interviews and observation.
- Incorporate sound bites from interviews into various types of news stories.
- Define and demonstrate adherence to all laws including but not limited to defamation and slander as they pertain to news stories.
- Demonstrate the ability to select stories and organize them into a newscast appropriate for a variety of demographics.
- Follow and research specific stories using the Associated Press Wire Service.
- Select appropriate news stories from the wire service and organize them into a newscast for a demographically-targeted audience.
|Radio/Entertainment Industry Work Experience
- Students will be able to identify their role as a broadcaster in their chosen field.
- Students will complete at least 60 hours per unit of credit of satisfactory work at their internship site.
- Effectively participate at the internship site to supervisor's standards.
- Improve skills as prescribed by internship supervisor's evaluations.
- Demonstrate consistent professional skills at the internship site per supervisor's standards.
- Demonstrate improvement of skills previously identified as inadequate by site supervisor and/or course instructor.
- Evaluate performance at internship site and detail methods of improvement.
|Sportscasting and Reporting
- Students will be able to properly utilize the equipment necessary for sports reporting.
- Students will be able to prepare for and conduct in interview with an athlete suitable for broadcast usage.
- Analyze sporting events, selecting the pertinent points of the competition that impacted the outcome of the games.
- Utilize the equipment necessary for sports reporting or broadcasting.
- Create in-progress and final reports on a game within time and length deadlines.
- Conduct comprehensive interviews and evaluate them with respect to broadcast usage.
- Demonstrate effective coordination skills with a collegiate or professional sports team in order to gain access to the necessary areas for a sports broadcast, according to industry practice.