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Student Learning Outcomes

Discipline: Certificate: Graphic Design - Level 2 - Generalist - T0683

Course Name	Course Number	Objectives
Creative Design and Compositing	ARTC 220	Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems. Produce effective designs, advertisements, and packaging for use in a variety of commercial art applications. Explain the necessity, purpose, and process of branding and advertising. Present original design projects, explaining and defending the successful usage of learned skills and concepts. Critique designs based on learned skills and concepts. Produce realistic-looking Photoshop composites. Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems.
Design: Two Dimensional	ARTD 20	Differentiate preferential, factual, and judicious thinking elemental to solving problems in design and visual arts. Perceive and demonstrate the relationship of color to value by mixing, analyzing, and appraising monochromatic tints and shades relative to the achromatic value scale. Perceive and demonstrate the relationship of color complements by mixing, analyzing and appraising complementary tones (chromatic grays). Perceive and demonstrate the relationship of hues to the conceptual pigment color wheel by mixing, analyzing, appraising, and identifying color correct swatches for Use historic and current forms of abstraction in the visual arts. Recognize, analyze and interpret the expressive and creative qualities of art media in a work of art as it affects elementary compositional decisions. Make use of critical thinking (reading, writing, listening, speaking, observing and assessing) skills elemental to the problem solving of design and the visual arts. Two-dimensional design students will be able to list all of the elements and principles of design by the 8th week of the semester. Recognize, define and appropriately apply 2-D terminology to evaluate works of art in oral or written discussions, analysis or critiques. Two-Dimensional Design students will be able to list all of the elements and principles of design by the eighth week of the semester. Students completing an assignment in Area C (Arts) courses will be able to analyze modes of artistic expression. Students will be able to identify the three basic types of balance/symmetries. Students will accurately identify three different spatial devices Identify, evaluate, discuss, and use the formal elements and principles of design and forms of compositional structure. Perceive and interpret the 3-D world through contour line drawings. Use value to describe form and express light logic. Use the formal elements, principles of design, and principles of gestalt to create well-designed studio projects in achromatic value and color.
Fundamentals of Graphic Design	ARTC 100	Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking. Design original commercial art, combining text and images to successfully communicate messages to a target audience. Produce composites effectively using Photoshop selection techniques. Operate effectively within small teams to solve typical graphic design problems. Employ appropriate technology (hardware, software, and fabrication tools) to produce graphic design projects. Present original graphic design projects, explaining and defending the successful usage of learned skills and concepts. Critique graphic design projects based on learned skills and concepts. ARTC 100 students will produce composites in Photoshop using effective selection techniques and non-destructive editing. ARTC 100 students will be able to demonstrate a basic understanding of three important design elements: color, shape, and space.
Portfolio	ARTC 290	Students will be able to build a professional looking digital portfolio targeting a specific audience. Identify and solve specific portfolio problems by applying techniques related to the individual's discipline or art form. Select, organize and create appropriate portfolio pieces based on discipline. Select and organize student's art pieces based on their chosen field. Create a printed and digital portfolio, cover letter and resume. Analyze and evaluate personal portfolio. Apply principles of composition and design in portfolio creation.
Print Design and Advertising	ARTC 120	Present original print design projects, explaining and defending the successful usage of learned skills and concepts. Critique student and professional print design products based on learned skills and concepts. Prepare digital files for print. ARTC 120 students will be able to demonstrate basic competency in visually communicating layout ideas via thumbnails, roughs, and comps. Propose and justify creative solutions to common print design problems. Develop original print design projects. Organize and prepare digital files for production. ARTC 120 students will be able to produce a creative brief that effectively communicates the nature and scope of a design project.
Typography	ARTC 160	ARTC 160 students will be able to demonstrate a basic understanding of logotype design. Present original type style designs, explaining and defending the successful usage of learned skills and concepts. Critique typography-based commercial art using learned skills and concepts. Employ appropriate methods and technology to produce original letterforms and type styles. ARTC 160 students will be able to identify common typeface terms and anatomy. Design and produce effective, typography-based logos, logotypes and corporate identities. Design and produce effective, typography-based print advertisements. Create thumbnails, sketches and comprehensives that effectively communicate creative ideas and concepts.
Vector Design and Illustration	ARTC 140	Critique student and professional illustrations based on learned skills and concepts. Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking. Design and produce effective digital illustrations for use in print. ARTC 140 students will be able to demonstrate competency in using Adobe Illustrator's pen tool. ARTC 140 students will be able to demonstrate a basic understanding of two important design principals: balance and contrast. Present original digital illustration projects, explaining and defending the successful usage of learned skills and concepts. Design and produce information graphics.
Web Design	ARTC 200	Design effective web site prototypes. Critique web site design projects based on learned skills and concepts. Present original web site design projects, explaining and defending the successful usage of learned skills and concepts. Produce effective and functional web sites. Correctly code a simple webpage in a text editor using HTML 5. Compare and contrast the benefits of different graphic file types for use in web pages. ARTC 200 students will be able to demonstrate a basic understanding of home-page usability design. ARTC 200 students will be able to define common HTML5 tags. Produce HTML 5 slideshows and banner ads for use in web pages.

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