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Student Learning Outcomes

Discipline: Certificate: Marketing Management - L0510

Course Name	Course Number	Objectives
Business Organization and Management	BUSM 61 (VOC)	I am able to apply management concepts and functions I am able to perform the strategic planning process and utilize decision making models I am able to identify organizing principles and identify different organizational designs
Microcomputer Applications	CISB 15 (VOC)	Students completing CISB 15 - Microcomputer Applications will understand the importance of continuing their education in computer literacy. Students completing CISB 15 - Microcomputer Applications will be able to use Microsoft Word to create professional documents needed to create a computer security report. Students completing CISB 15 - Microcomputer Applications will be able to effectively use formulas and functions in worksheets.
Principles of Business	BUSM 20 (VOC)	I am able to list and explain the foundations upon which business is built and the economic challenges facing the United States I am able to explain the global dimensions affecting businesses today and in the future I am able to describe and explain social responsibility and business ethics
Principles of Marketing	BUSS 36 (VOC)	I have developed a working knowledge of marketing terminology I am able to recall and apply promotional strategies used in the marketing of products and services. I am able to recall and apply distribution strategies used in the marketing of products and services
Professional Selling	BUSS 35 (VOC)	I am able to list the characteristics of a successful salesperson I am able to compare and contrast customer needs, wants, product features and benefits I am able to evaluate my own potential as a professional salesperson and set goals for improvement
Retail Store Management and Merchandising	BUSS 50 (VOC)	I am able to explain the role of retail as a marketing function I am able to compare and contrast requirements for success in retailing at entry level, mid-management and management positions I am able to explain the elements of profits and the effect merchandising decisions have on profit
Special Issues in Marketing	BUSS 85 (VOC)	I am able to produce a written report of solutions, recommended actions and expected outcomes for a marketing problem brought forward by a local business and present it orally to the business I am able to develop a customer survey or questionnaire to be used to collect customer data as part of a class project I am able to develop and suggest a budget required to implement the proposed marketing plan for a studied company
Work Experience in Marketing Management	BUSS 79	I am able to establish and maintain a positive relationship with employer I am able to establish and maintain a positive and constructive relationship with co-workers I am able to establish and maintain productive relationships with customers

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