|Beginning Radio Production
- Students will be able to correctly identify and state the use of the major pieces of equipment found in a radio studio.
- Students will be able to set a proper microphone level suitable to create a broadcast-quality recording.
- Identify equipment needed for operation of a studio.
- Differentiate various editing effects of voice, sound and music in both tape-based and digital technologies.
- Explain the components of an interview.
- Combine voice, music and sound effects in the creation of a radio commercial suitable for airing.
- Demonstrate proper maintenance of studio equipment.
|Broadcast Law and Business Practices
- Students will be able to state the requirements for joining the various broadcast unions.
- Students will be able to explain various elements of a standard broadcasting industry contract.
- Analyze and evaluate entertainment industry contracts.
- Contrast and compare union contracts with non-union contracts.
- Evaluate the role of unions in the entertainment industry.
- Outline the process to apply for and protect copyrights and trademarks for intellectual properties.
- Interpret the First Amendment as it applies to electronic media.
|Broadcast Sales and Promotion
- Students will be able to identify demographics as they apply to certain radio stations.
- Students will be able to use demographic data to select an appropriate station for a specific advertiser.
- Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
- Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns.
- Develop advertising campaigns directed toward a specific demographic.
- Utilize market surveys and demographic evaluation in developing station and client promotions.
- Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests.
- Use copywriting techniques when developing commercial campaigns.
|Introduction to Electronic Media
- All RTV program students will have an increased awareness of skills required for full-time work in the entertainment industry.
- All RTV program students will have an increased awareness of professionals in the entertainment industry.
- Identify key developments in the history of major U.S. electronic media industries, especially their evolution as social, political, and economic forces in U.S. society.
- Describe the technical evolution of electronic media.
- Identify the principal means of economic and political support for different electronic media, and discuss their impact.
- Analyze regulations of electronic media.
- Define commonly-used electronic communication technology.
- Identify the business structure and revenue streams for each medium.
|Radio Programming and Producer Techniques
- Students will be able to evaluate a station?s performance by utilizing Arbitron ratings data.
- Students will be able to list the major duties of a program director at a radio station.
- Identify various programming techniques for a variety of different radio formats.
- Create format clocks incorporating a variety of programming elements such as news, traffic and music.
- Evaluate the benefits of various programming elements such as news and traffic.
- Evaluate and explain the value of an interview topic with respect to the demographics of a specific radio show and/or station.
- Explain basic FCC requirements for keeping a radio station on the air.