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Mt. SAC Emergency Alert

Alert: Mt. SAC is transitioning online. CLASSES will resume online after March 28. Instructors will communicate next steps to students. OFFICES are shifting to remote services as well. Learn more about our COVID-19 response at www.mtsac.edu/health.

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Discipline

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Student Learning Outcomes

Discipline: Certificate: Radio Broadcasting: Behind-the-Scenes - Level I - E0316
Course Name Course Number Objectives
Beginning Radio Production R-TV 11A
  • Students will be able to correctly identify and state the use of the major pieces of equipment found in a radio studio.
  • Students will be able to set a proper microphone level suitable to create a broadcast-quality recording.
  • Identify equipment needed for operation of a studio.
  • Differentiate various editing effects of voice, sound and music in both tape-based and digital technologies.
  • Explain the components of an interview.
  • Combine voice, music and sound effects in the creation of a radio commercial suitable for airing.
  • Demonstrate proper maintenance of studio equipment.
Broadcast Law and Business Practices R-TV 15
  • Students will be able to state the requirements for joining the various broadcast unions.
  • Students will be able to explain various elements of a standard broadcasting industry contract.
  • Analyze and evaluate entertainment industry contracts.
  • Contrast and compare union contracts with non-union contracts.
  • Evaluate the role of unions in the entertainment industry.
  • Outline the process to apply for and protect copyrights and trademarks for intellectual properties.
  • Interpret the First Amendment as it applies to electronic media.
Broadcast Sales and Promotion R-TV 09
  • Students will be able to identify demographics as they apply to certain radio stations.
  • Students will be able to use demographic data to select an appropriate station for a specific advertiser.
  • Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
  • Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns.
  • Develop advertising campaigns directed toward a specific demographic.
  • Utilize market surveys and demographic evaluation in developing station and client promotions.
  • Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests.
  • Use copywriting techniques when developing commercial campaigns.
Introduction to Electronic Media R-TV 01
  • All RTV program students will have an increased awareness of skills required for full-time work in the entertainment industry.
  • All RTV program students will have an increased awareness of professionals in the entertainment industry.
  • Identify key developments in the history of major U.S. electronic media industries, especially their evolution as social, political, and economic forces in U.S. society.
  • Describe the technical evolution of electronic media.
  • Identify the principal means of economic and political support for different electronic media, and discuss their impact.
  • Analyze regulations of electronic media.
  • Define commonly-used electronic communication technology.
  • Identify the business structure and revenue streams for each medium.
Radio Programming and Producer Techniques R-TV 10
  • Students will be able to evaluate a station?s performance by utilizing Arbitron ratings data.
  • Students will be able to list the major duties of a program director at a radio station.
  • Identify various programming techniques for a variety of different radio formats.
  • Create format clocks incorporating a variety of programming elements such as news, traffic and music.
  • Evaluate the benefits of various programming elements such as news and traffic.
  • Evaluate and explain the value of an interview topic with respect to the demographics of a specific radio show and/or station.
  • Explain basic FCC requirements for keeping a radio station on the air.