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Student Learning Outcomes

Discipline: Certificate: Radio Broadcasting: Behind-the-Scenes - Level I - E0316
Course Name Course Number Objectives
Beginning Radio Production R-TV 11A
  • Students will be able to correctly identify and state the use of the major pieces of equipment found in a radio studio.
  • Students will be able to set a proper microphone level suitable to create a broadcast-quality recording.
  • Identify equipment needed for operation of a studio.
  • Differentiate various editing effects of voice, sound and music in both tape-based and digital technologies.
  • Explain the components of an interview.
  • Combine voice, music and sound effects in the creation of a radio commercial suitable for airing.
  • Demonstrate proper maintenance of studio equipment.
Broadcast Law and Business Practices R-TV 15
  • Students will be able to state the requirements for joining the various broadcast unions.
  • Students will be able to explain various elements of a standard broadcasting industry contract.
  • Analyze and evaluate entertainment industry contracts.
  • Contrast and compare union contracts with non-union contracts.
  • Evaluate the role of unions in the entertainment industry.
  • Outline the process to apply for and protect copyrights and trademarks for intellectual properties.
  • Interpret the First Amendment as it applies to electronic media.
Broadcast Sales and Promotion R-TV 09
  • Students will be able to identify demographics as they apply to certain radio stations.
  • Students will be able to use demographic data to select an appropriate station for a specific advertiser.
  • Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
  • Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns.
  • Develop advertising campaigns directed toward a specific demographic.
  • Utilize market surveys and demographic evaluation in developing station and client promotions.
  • Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests.
  • Use copywriting techniques when developing commercial campaigns.
Introduction to Electronic Media R-TV 01
  • All RTV program students will have an increased awareness of skills required for full-time work in the entertainment industry.
  • All RTV program students will have an increased awareness of professionals in the entertainment industry.
  • Identify key developments in the history of major U.S. electronic media industries, especially their evolution as social, political, and economic forces in U.S. society.
  • Describe the technical evolution of electronic media.
  • Identify the principal means of economic and political support for different electronic media, and discuss their impact.
  • Analyze regulations of electronic media.
  • Define commonly-used electronic communication technology.
  • Identify the business structure and revenue streams for each medium.
Radio Programming and Producer Techniques R-TV 10
  • Students will be able to evaluate a station?s performance by utilizing Arbitron ratings data.
  • Students will be able to list the major duties of a program director at a radio station.
  • Identify various programming techniques for a variety of different radio formats.
  • Create format clocks incorporating a variety of programming elements such as news, traffic and music.
  • Evaluate the benefits of various programming elements such as news and traffic.
  • Evaluate and explain the value of an interview topic with respect to the demographics of a specific radio show and/or station.
  • Explain basic FCC requirements for keeping a radio station on the air.