Search Program/Discipline

  • Results for SLO Disciplines>

Search Courses

  • Results for SLO Disciplines>

Student Learning Outcomes

Course Name: Advertising and Promotion
Course Number: BUSS 33
  • I am able to differentiate between the various media available to promote sales
  • I am able to identify sources of information needed for research, planning and evaluating the promotion mix
  • I am able to compare and contrast the effectiveness of promotional campaigns