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Student Learning Outcomes

Discipline: Degree: AS - Radio Broadcasting: Behind the Scenes - S0606

Course Name	Course Number	Objectives
Introduction to Podcasting	R-TV 17	Students will demonstrate an understanding of the differences between terrestrial and Internet radio. Students will be able to correctly prepare a podcast for transmission. Demonstrate an understanding of the development of Internet radio and podcasting. Analyze the connection between traditional radio and Internet radio. Develop interactive strategies between Internet radio and traditional radio. Demonstrate the ability to utilize audience principals in gaining listenership. Demonstrate the ability to apply for music and content licensing. Demonstrate the application of streaming audio. Create and apply Internet radio and podcast programming. Evaluate tradition radio content for Internet application or podcasting. Demonstrate the ability to work within the changing arena of regulation and control of non-traditional radio. Correctly prepare a podcast for transmission.
Advanced Campus Radio Station Lab: Program Hosting and Management Skills	R-TV 96C	Evaluate recorded shows performed by other students and provide a written critique.
Advanced Radio Production	R-TV 11B	Demonstrate mastery of recording studio techniques. Exhibit the skills of a professional, radio production facility engineer or producer. Apply terminology related to a Pro Tools recording environment. Perform all aspects of recording studio procedures. Evaluate multiple elements of sound, analyze digital audio. Accurately perform quality control on a recording master.
Beginning Campus Radio Station Lab: Studio Procedures and Equipment Operations	R-TV 96A	Operate the studio console and equipment during a live one-hour broadcast.
Beginning Radio Production	R-TV 11A	Differentiate various editing effects of voice, sound and music in both tape-based and digital technologies. Explain the components of an interview. Combine voice, music and sound effects in the creation of a radio commercial suitable for airing. Demonstrate proper maintenance of studio equipment. Students will be able to correctly identify and state the use of the major pieces of equipment found in a radio studio. Students will be able to set a proper microphone level suitable to create a broadcast-quality recording. Identify equipment needed for operation of a studio.
Broadcast Law and Business Practices	R-TV 15	Analyze and evaluate entertainment industry contracts. Contrast and compare union contracts with non-union contracts. Evaluate the role of unions in the entertainment industry. Outline the process to apply for and protect copyrights and trademarks for intellectual properties. Students will be able to state the requirements for joining the various broadcast unions. Students will be able to explain various elements of a standard broadcasting industry contract. Interpret the First Amendment as it applies to electronic media.
Broadcast News Field Reporting	R-TV 04	Objectively "enterprise" news stories keeping in mind target demographics. Properly "advance" news stories. Apply legal and ethical evaluators to news stories and their coverage. Analyze and research news stories and events. Effectively cover events such as breaking news, news conferences and features. Students will be able to research a news story or event in order to discover a minimum of two related stories that could be pursued for broadcast. Objectively analyze news events for their broadcast value. Students will be able to identify a story on their own and create a feature piece on that story suitable for broadcast on one of the college radio stations.
Broadcast Sales and Promotion	R-TV 09	Students will be able to identify demographics as they apply to certain radio stations. Students will be able to use demographic data to select an appropriate station for a specific advertiser. Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests. Use copywriting techniques when developing commercial campaigns. Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis. Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns. Develop advertising campaigns directed toward a specific demographic. Utilize market surveys and demographic evaluation in developing station and client promotions.
Broadcast Traffic Reporting	R-TV 06	Evaluate computer traffic screens and determine which incidents should be included in a particular traffic report. Deliver traffic reports for a variety of different radio and television formats. Students will demonstrate that they can perform a concise and informative traffic report. Evaluate the effectiveness of a variety of radio and television traffic reports. Interpret law enforcement codes as they pertain to traffic reporting. Write a timely, concise, and informative traffic reports for broadcast. Students will be able to translate common law enforcement codes as they pertain to traffic into words.
History of Radio DJs	R-TV 31	Identify and evaluate a variety of DJ styles. Identify and explain the various techniques employed by a number of famous DJs to attract and keep audiences. Evaluate current radio DJs in order to determine their influences and effectiveness Students will be able to discuss the careers of at least one famous radio DJ. Students will understand the law as it applies to Payola and Plugola. Explain how the role of the DJ has changed over the years. Evaluate the influence DJs have had on radio development
Intermediate Campus Radio Station Lab: On-Air and Behind-the-Scenes Skills	R-TV 96B	Create and execute or plan and produce live two-hour radio shows.
Introduction to Electronic Media	R-TV 01	Identify key developments in the history of major U.S. electronic media industries, especially their evolution as social, political, and economic forces in U.S. society. Describe the technical evolution of electronic media. Identify the principal means of economic and political support for different electronic media, and discuss their impact. Analyze regulations of electronic media. Define commonly-used electronic communication technology. Identify the business structure and revenue streams for each medium. All RTV program students will have an increased awareness of skills required for full-time work in the entertainment industry. All RTV program students will have an increased awareness of professionals in the entertainment industry.
Pop Culture in the Media	R-TV 35	Analyze the roles of formulating popular culture in film. Evaluate the impact pop culture has had on radio and television throughout the decades. Recognize examples of pop culture in cult films. Explain the role social media. Trace the transition of an idea from fad to popular culture status in TV or film.
Radio and Entertainment Industry Seminar	R-TV 97A	Students will be able to identify current skills for use in the workplace. Students will be able to identify their role as a broadcaster in their chosen field. Inventory and examine personal and technical skills for use in the workplace. Research possible internship sites. Evaluate progress at the internship site with instructor and adjust performance to maximize the experience. Plan strategies to target and obtain an internship to maximize chances of employment in an area proposed by the student. Create an effective package to secure an internship that showcases the student's major strengths and skills.
Radio Broadcasting Rules and Regulations	R-TV 38	Properly prepare the FCC quarterly reports. Explain FCC rules a variety of issues including contests, lotteries, logs, obscenity, and invasion of privacy.
Radio Programming and Producer Techniques	R-TV 10	Students will be able to evaluate a station?s performance by utilizing Arbitron ratings data. Students will be able to list the major duties of a program director at a radio station. Identify various programming techniques for a variety of different radio formats. Create format clocks incorporating a variety of programming elements such as news, traffic and music. Evaluate the benefits of various programming elements such as news and traffic. Evaluate and explain the value of an interview topic with respect to the demographics of a specific radio show and/or station. Explain basic FCC requirements for keeping a radio station on the air.
Radio-TV Newswriting	R-TV 05	Select appropriate news stories from the wire service and organize them into a newscast for a demographically-targeted audience. Demonstrate the ability to select stories and organize them into a newscast appropriate for a variety of demographics. Follow and research specific stories using the Associated Press Wire Service. Students will be able to identify news-worthy stories, suitable to a specific demographic from the AP Wire Service for inclusion into their newscasts. Students will be capable of selecting appropriate ?sound bites? from an interview for inclusion into a news story. Determine the newsworthiness of a story as it applies to a demographically-specific audience. Rewrite newswire copy and create stories from facts gleaned from interviews and observation. Incorporate sound bites from interviews into various types of news stories. Define and demonstrate adherence to all laws including but not limited to defamation and slander as they pertain to news stories.
Radio/Entertainment Industry Work Experience	R-TV 97B	Students will be able to identify their role as a broadcaster in their chosen field. Students will complete at least 60 hours per unit of credit of satisfactory work at their internship site. Effectively participate at the internship site to supervisor's standards. Improve skills as prescribed by internship supervisor's evaluations. Demonstrate consistent professional skills at the internship site per supervisor's standards. Demonstrate improvement of skills previously identified as inadequate by site supervisor and/or course instructor. Evaluate performance at internship site and detail methods of improvement.
Social Media and Online Ethics	R-TV 39	Evaluate social media content and determine whether it is credible or not. Demonstrate proper and responsible content curation
Social Media in Broadcasting	R-TV 32	Develop media plans to reach and maintain audiences through audio and video web content. Use Internet terminology. Create, add, and manage audio and video content on websites. Evaluate Internet content with respect to its effectiveness and applicability to specific entertainment topics. Identify media opportunities to exploit content and increase traffic to a specific site. Describe basic website structure.
Special Projects in Broadcasting and Entertainment Industry	R-TV 99	Students will appreciate the necessity of self motivation and self discipline for the practice of art.
Sportscasting and Reporting	R-TV 03	Demonstrate effective coordination skills with a collegiate or professional sports team in order to gain access to the necessary areas for a sports broadcast, according to industry practice. Analyze sporting events, selecting the pertinent points of the competition that impacted the outcome of the games. Utilize the equipment necessary for sports reporting or broadcasting. Create in-progress and final reports on a game within time and length deadlines. Conduct comprehensive interviews and evaluate them with respect to broadcast usage. Students will be able to properly utilize the equipment necessary for sports reporting. Students will be able to prepare for and conduct in interview with an athlete suitable for broadcast usage.
Work Experience in Broadcast Entertainment	R-TV 101	Develop and apply an industry-standard work ethic and team skills. Improve work performance by adapting and changing as needed according to evaluation by worksite supervisor. Apply skills learned in previous courses to a worksite situation Develop new expertise in an area of the Broadcasting or Entertainment industries. Examine and analyze the role of a professional in the Broadcasting or Entertainment industries.

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