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Student Learning Outcomes

Discipline: Degree: AS - Radio Broadcasting: On the Air - S0605

Course Name	Course Number	Objectives
Introduction to Podcasting	R-TV 17	Students will demonstrate an understanding of the differences between terrestrial and Internet radio. Develop interactive strategies between Internet radio and traditional radio. Analyze the connection between traditional radio and Internet radio. Demonstrate an understanding of the development of Internet radio and podcasting. Students will be able to correctly prepare a podcast for transmission. Correctly prepare a podcast for transmission. Demonstrate the ability to work within the changing arena of regulation and control of non-traditional radio. Evaluate tradition radio content for Internet application or podcasting. Create and apply Internet radio and podcast programming. Demonstrate the application of streaming audio. Demonstrate the ability to apply for music and content licensing. Demonstrate the ability to utilize audience principals in gaining listenership.
Advanced Campus Radio Station Lab: Program Hosting and Management Skills	R-TV 96C	Evaluate recorded shows performed by other students and provide a written critique.
Advanced Radio Production	R-TV 11B	Accurately perform quality control on a recording master. Evaluate multiple elements of sound, analyze digital audio. Perform all aspects of recording studio procedures. Apply terminology related to a Pro Tools recording environment. Exhibit the skills of a professional, radio production facility engineer or producer. Demonstrate mastery of recording studio techniques.
Advanced Voice-Overs Techniques	R-TV 37	Interpret copy in order to understand its meaning and focus. Create voices to match the various characteristics of animated characters.
Beginning Campus Radio Station Lab: Studio Procedures and Equipment Operations	R-TV 96A	Operate the studio console and equipment during a live one-hour broadcast.
Beginning Commercial Voice-Overs	R-TV 36	Recognize the differences between varieties of approaches to a commercial script. Students will demonstrate the proper way to record a slate for a voice-over audition or session. Students will demonstrate the proper way to perform a level check for a voice-over audition or session. Determine the who, what, where, when and why of a particular role in a commercial. Take verbal direction on a piece of copy and utilize that direction in the performance of the piece. Effectively analyze a commercial script to determine appropriate voicing technique. Perform a commercial audition.
Beginning Radio Production	R-TV 11A	Demonstrate proper maintenance of studio equipment. Combine voice, music and sound effects in the creation of a radio commercial suitable for airing. Explain the components of an interview. Differentiate various editing effects of voice, sound and music in both tape-based and digital technologies. Students will be able to correctly identify and state the use of the major pieces of equipment found in a radio studio. Identify equipment needed for operation of a studio. Students will be able to set a proper microphone level suitable to create a broadcast-quality recording.
Broadcast Law and Business Practices	R-TV 15	Students will be able to explain various elements of a standard broadcasting industry contract. Students will be able to state the requirements for joining the various broadcast unions. Outline the process to apply for and protect copyrights and trademarks for intellectual properties. Evaluate the role of unions in the entertainment industry. Contrast and compare union contracts with non-union contracts. Analyze and evaluate entertainment industry contracts. Interpret the First Amendment as it applies to electronic media.
Broadcast News Field Reporting	R-TV 04	Analyze and research news stories and events. Apply legal and ethical evaluators to news stories and their coverage. Properly "advance" news stories. Objectively "enterprise" news stories keeping in mind target demographics. Effectively cover events such as breaking news, news conferences and features. Students will be able to research a news story or event in order to discover a minimum of two related stories that could be pursued for broadcast. Students will be able to identify a story on their own and create a feature piece on that story suitable for broadcast on one of the college radio stations. Objectively analyze news events for their broadcast value.
Broadcast Sales and Promotion	R-TV 09	Students will be able to use demographic data to select an appropriate station for a specific advertiser. Students will be able to identify demographics as they apply to certain radio stations. Use copywriting techniques when developing commercial campaigns. Interact, evaluate, and apply talents of on-air personalities with respect to promotions and contests. Utilize market surveys and demographic evaluation in developing station and client promotions. Develop advertising campaigns directed toward a specific demographic. Evaluate sales figures to determine the effectiveness of campaigns and make recommendations to increase effectiveness of subsequent campaigns. Create and explain effective advertising schedules and campaigns applying target demographics and ratings analysis.
Broadcast Traffic Reporting	R-TV 06	Deliver traffic reports for a variety of different radio and television formats. Evaluate computer traffic screens and determine which incidents should be included in a particular traffic report. Write a timely, concise, and informative traffic reports for broadcast. Interpret law enforcement codes as they pertain to traffic reporting. Evaluate the effectiveness of a variety of radio and television traffic reports. Students will demonstrate that they can perform a concise and informative traffic report. Students will be able to translate common law enforcement codes as they pertain to traffic into words.
History of Radio DJs	R-TV 31	Identify and evaluate a variety of DJ styles. Evaluate current radio DJs in order to determine their influences and effectiveness Identify and explain the various techniques employed by a number of famous DJs to attract and keep audiences. Evaluate the influence DJs have had on radio development Explain how the role of the DJ has changed over the years. Students will understand the law as it applies to Payola and Plugola. Students will be able to discuss the careers of at least one famous radio DJ.
Intermediate Campus Radio Station Lab: On-Air and Behind-the-Scenes Skills	R-TV 96B	Create and execute or plan and produce live two-hour radio shows.
Introduction to Electronic Media	R-TV 01	Identify the business structure and revenue streams for each medium. Define commonly-used electronic communication technology. Analyze regulations of electronic media. Identify the principal means of economic and political support for different electronic media, and discuss their impact. Describe the technical evolution of electronic media. Identify key developments in the history of major U.S. electronic media industries, especially their evolution as social, political, and economic forces in U.S. society. All RTV program students will have an increased awareness of professionals in the entertainment industry. All RTV program students will have an increased awareness of skills required for full-time work in the entertainment industry.
On-Air Personality Development	R-TV 02	Demonstrate ability to clearly articulate words. Students will be able to clearly articulate words while on the microphone. Students will be able to demonstrate their ability to perform as a disc jockey during a one-hour show. Create and demonstrate an on-air newscast. Create and demonstrate an on-air personality for a disc jockey. Identify the relationship between audience demographics and on-air personality. Perform in a vocal tone suitable for broadcasting. Demonstrate the ability to regulate pace of speech. Demonstrate the ability to project words suitable for broadcasting.
Pop Culture in the Media	R-TV 35	Trace the transition of an idea from fad to popular culture status in TV or film. Explain the role social media. Analyze the roles of formulating popular culture in film. Recognize examples of pop culture in cult films. Evaluate the impact pop culture has had on radio and television throughout the decades.
Radio and Entertainment Industry Seminar	R-TV 97A	Research possible internship sites. Inventory and examine personal and technical skills for use in the workplace. Students will be able to identify their role as a broadcaster in their chosen field. Students will be able to identify current skills for use in the workplace. Evaluate progress at the internship site with instructor and adjust performance to maximize the experience. Create an effective package to secure an internship that showcases the student's major strengths and skills. Plan strategies to target and obtain an internship to maximize chances of employment in an area proposed by the student.
Radio Broadcasting Rules and Regulations	R-TV 38	Explain FCC rules a variety of issues including contests, lotteries, logs, obscenity, and invasion of privacy. Properly prepare the FCC quarterly reports.
Radio Programming and Producer Techniques	R-TV 10	Students will be able to list the major duties of a program director at a radio station. Students will be able to evaluate a station?s performance by utilizing Arbitron ratings data. Explain basic FCC requirements for keeping a radio station on the air. Evaluate and explain the value of an interview topic with respect to the demographics of a specific radio show and/or station. Evaluate the benefits of various programming elements such as news and traffic. Create format clocks incorporating a variety of programming elements such as news, traffic and music. Identify various programming techniques for a variety of different radio formats.
Radio-TV Newswriting	R-TV 05	Select appropriate news stories from the wire service and organize them into a newscast for a demographically-targeted audience. Follow and research specific stories using the Associated Press Wire Service. Demonstrate the ability to select stories and organize them into a newscast appropriate for a variety of demographics. Students will be capable of selecting appropriate ?sound bites? from an interview for inclusion into a news story. Students will be able to identify news-worthy stories, suitable to a specific demographic from the AP Wire Service for inclusion into their newscasts. Define and demonstrate adherence to all laws including but not limited to defamation and slander as they pertain to news stories. Incorporate sound bites from interviews into various types of news stories. Rewrite newswire copy and create stories from facts gleaned from interviews and observation. Determine the newsworthiness of a story as it applies to a demographically-specific audience.
Radio/Entertainment Industry Work Experience	R-TV 97B	Students will be able to identify their role as a broadcaster in their chosen field. Demonstrate consistent professional skills at the internship site per supervisor's standards. Improve skills as prescribed by internship supervisor's evaluations. Effectively participate at the internship site to supervisor's standards. Students will complete at least 60 hours per unit of credit of satisfactory work at their internship site. Evaluate performance at internship site and detail methods of improvement. Demonstrate improvement of skills previously identified as inadequate by site supervisor and/or course instructor.
Social Media and Online Ethics	R-TV 39	Evaluate social media content and determine whether it is credible or not. Demonstrate proper and responsible content curation
Social Media in Broadcasting	R-TV 32	Develop media plans to reach and maintain audiences through audio and video web content. Identify media opportunities to exploit content and increase traffic to a specific site. Evaluate Internet content with respect to its effectiveness and applicability to specific entertainment topics. Create, add, and manage audio and video content on websites. Use Internet terminology. Describe basic website structure.
Special Projects in Broadcasting and Entertainment Industry	R-TV 99	Students will appreciate the necessity of self motivation and self discipline for the practice of art.
Sportscasting and Reporting	R-TV 03	Students will be able to prepare for and conduct in interview with an athlete suitable for broadcast usage. Students will be able to properly utilize the equipment necessary for sports reporting. Demonstrate effective coordination skills with a collegiate or professional sports team in order to gain access to the necessary areas for a sports broadcast, according to industry practice. Conduct comprehensive interviews and evaluate them with respect to broadcast usage. Create in-progress and final reports on a game within time and length deadlines. Utilize the equipment necessary for sports reporting or broadcasting. Analyze sporting events, selecting the pertinent points of the competition that impacted the outcome of the games.
Work Experience in Broadcast Entertainment	R-TV 101	Improve work performance by adapting and changing as needed according to evaluation by worksite supervisor. Develop and apply an industry-standard work ethic and team skills. Examine and analyze the role of a professional in the Broadcasting or Entertainment industries. Develop new expertise in an area of the Broadcasting or Entertainment industries. Apply skills learned in previous courses to a worksite situation

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