Writing for the Web
Writing for the web is different than writing in other formats, such as books or promotional material. Readers tend to scan each page to locate information rather than read line by line. When creating web pages, please keep in mind the following:
- Keep it brief
- Use bulleted lists
- Avoid jargon or abbreviations (e.g., use Information Technology Advisory Committee instead of ITAC)
- Write using an active voice (e.g. write "Pick up your parking permit in Building 23." instead of "The parking permit can be picked up in Building 23.")
- Use bold to highlight topics within the page to help the reader find content
- Limit each paragraph to address one topic
- Limit promotional language - create a balance between marketing and providing information to the reader
- Use white space and visual breaks to avoid overwhelming the reader with information
- Describe the links on the page - do not write "click here"
Additional resources are listed below to assist you in writing for the web.
How Users Read on the Web - Nielsen Norman Group
F-shaped patter for Reading on the Web - Nielsen Norman Group
Hampshire College - Web Writing Style Guide
Best Practices for Writing for Online Readers - readwrite
7 Best Practices for Improving your website's Usability - Mashable
