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March Marketing Madness

Join the Mt. SAC Management Program during the month of March as we launch March Marketing Madness! In this series students will hear from marketing executives who have excelled in the field of Marketing -- students will have the opportunity to ask their burning questions through a Q&A format. Learn what tools are needed and how to succeed in the world of marketing. Learn and be inspired as we delve into the minds of these executives! 

Access Accommodations

To request reasonable disability related accommodations, please contact us at least five (5) business days in advance of the event.

About the Speakers

Copy by Sheila
Chief Design Officer

Marketing Your Brand -- How to Write for Social Media
Tuesday | March 15, 2022
Time: 3:00PM - 4:00PM

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Sheila Johnston

Over her nineteen-year career in Government Relations and Association Management, Sheila Johnston has perfected capturing her personable nature in copy writing. Having achieved the perfect balance of messaging with positive undertones, she made her dream of launching her own company a reality. The result is Copy by Sheila, where Chief Design Officer Sheila Johnston, designs fresh impressions through engaging copywriting.

Sheila’s success is attributed to her underlying passion to create meaningful relationships with peers, colleagues, and partners. She puts in the extra effort to understand people and businesses she works with to design material that replicates the voice of people and organizations. Sheila attributes her success to her career in various governmental environments where positive customer relations experience was key. Her nineteen year career spans the state legislature, state departments and Association Management. The one constant in all of Sheila’s work experience is that she strives to excel through creativity; a status-quo does not exist in Sheila’s portfolio. Sheila takes standard messaging and adds flair and fun, while promoting maximum engagement and personality to all copy design.

Sheila’s inspiration is rooted in her commitment to a positive work-life balance. She makes time for a healthy lifestyle that includes, tennis, running, and traveling the world with her family. All of these activities inspire fresh ideas designed by Copy by Sheila.

Sheila holds a Bachelor’s Degree in Political Science from California State University, Stanislaus, and a Master’s Degree in Public Policy and Administration from Sacramento State University. She is a former Leon Panetta Fellow, Jesse M. Unruh Assembly Fellow, and graduate of the Dale Carnegie Leadership Management program.  She was recently featured on a national podcast, the Association Marketing Show where she discussed her unique marketing strategies to recruit and retain members to the California Pharmacists Association. 

Jennifer Horspool

Engagement PR & Marketing
Founder, PR Expert & Global Brand Strategist

Managing Up, How to Create Value in Any Workplace Situation
Date: Monday | March 21, 2022
Time: 1:30PM - 2:30PM

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Jennifer Horspool

With three decades of building and protecting brands, from Fortune 15 to visionary start-ups with and without funding, Jennifer L. Horspool is a business growth expert employing her skills in PR, marketing, messaging, and media to grow companies from vision to multi-million dollars and turn brands around from old, stodgy, unknown, and unliked into the Go-To Resource for media and target customers.

A certified business coach, global brand strategist, and renowned speaker, Jennifer launched Engagement PR & Marketing in 2015 and has since shared stages with A-list celebrities and renowned business gurus such as Christy Brinkley, Gene Simmons, Hugh Hilton, Bethany Frankel, Les Brown, Steve Wozniak, Kimora Lee, Maura Forbes, Bill Walsh, Manny Lopez, and dozens of others.

Jennifer is a graduate of California State University Fullerton where she studied Communications, Public Relations and Health Sciences. Today, she grows brands from regular to Rockstar to become the known experts in their industries.

Danielle Kinahan

Dunn-Edwards Paints
Professional Program Lead

Bullseye! Targeting Your Customer
Date: Tuesday | March 22, 2022
Time: 10:00AM - 11:00AM

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Danielle Kinahan

Danielle Kinahan has over a decade of program management experience in multiple sectors and served as Peace Corps Volunteer in West Africa. She currently manages the Emerging Professionals Program at Dunn-Edwards Paints that partners with students to provide industry knowledge and skills enhancing opportunities.


Questions? Contact Derek Dokter |