March Marketing Madness - Webinar Series

With three decades of building and protecting brands, from Fortune 15 to visionary start-ups with and without funding, Jennifer L. Horspool is a business growth expert employing her skills in PR, marketing, messaging, and media to grow companies from vision to multi-million dollars and turn brands around from old, stodgy, unknown, and unliked into the Go-To Resource for media and target customers.

A certified business coach, global brand strategist, and renowned speaker, Jennifer launched Engagement PR & Marketing in 2015 and has since shared stages with A-list celebrities and renowned business gurus such as Christy Brinkley, Gene Simmons, Hugh Hilton, Bethany Frankel, Les Brown, Steve Wozniak, Kimora Lee, Maura Forbes, Bill Walsh, Manny Lopez, and dozens of others.

Jennifer is a graduate of California State University Fullerton where she studied Communications, Public Relations and Health Sciences. Today, she grows brands from regular to Rockstar to become the known experts in their industries.

Eunice Sun is the Social Media Director at Kaplan and an experienced digital marketer with 16+ years of experience in growing B2C and B2B brand awareness through audience-valued content, social media strategy, and impactful influencer partnerships. 

She has also built Electric Eunice, her personal brand as a watercolor artist, instructor and author of her watercolor instructional book - Watercolor Botanicals. She is passionate about spreading positivity, and joy through her creative work and teaching watercolor workshops throughout Southern California. In a unique angle, she has also been able to marry her passion of social media and art in the creative community as she advises and educates small business artists on how to build their brands online.

Nikki Bowers is a content creator and social media manager who joined the fabulous city of Las Vegas as a Public Information Officer in 2021. She is a content creator on the digital content team, which oversees all of the city's social media channels, including but not limited to Facebook, X, Instagram, and TikTok.

As a PIO, Nikki works with team members and city departments to determine key objectives and content priorities to promote initiatives through social media, press releases, email newsletters, and social ads. She energetically and passionately leads the team's strategy for creating organic social media content through collaboration with other team members. 

In July 2024, Nikki used her skills and drive to start her own social media management & marketing business, Undeniably Social, which empowers brands to turn their digital presence into lasting influence. 

A career in social media marketing and content creation is where Nikki is right now, but it's not where she started. Born in St. Louis, Missouri, and raised in the two cities of E. St. Louis, Illinois (childhood) and Belleville, Illinois (middle school and high school), after graduating with a Bachelor's Art in Journalism and a minor in Communication from Northern Illinois University, Nikki briefly moved back home to the St. Louis Metro East area where she started her journalism career working part-time for a TV station and a radio station before moving to Green Bay, Wisconsin where she accepted a full-time job as a news producer with NBC 26 and started her career of telling stories. After two years in the frigid cold, Nikki received a job opportunity to be a news producer for WOFL/ FOX 35 in Orlando, Florida! 

During the 6.5 years she was there, she got bit by the social media and digital bug, so she challenged herself and stepped away from her career norm as a TV news producer. Eagerly accepting a Digital Media Producer position in 2014, Nikki moved to Las Vegas, Nevada, where she worked on the digital team for KLAS-TV/8 News Now, the local CBS affiliate, for 6.5 years. Nikki created the social media accounts and the branding tone for Las Vegas Now, the station's new lifestyle show, while branding and hosting "CelebriTea," a celebrity gossip segment on the show. At 8 News Now, Nikki was promoted to Social Media Manager, leading the TV station's social media strategy, content creation, and campaigns. 
Nikki left Channel 8 in 2021 when a fantastic opportunity presented itself, and she has joyously started creating content and leading the organic content strategy for the city's social media channels ever since. 

Nikki is a member of the oldest historically black sorority, Alpha Kappa Alpha Sorority, Inc. In her spare time, she loves to travel, try new restaurants and brunch spots, spend quality time with her sister and friends, watch TV and movies, and expand her knowledge by reading and writing.