ARTC 220  Graphic Design IV

3 Units (Degree Applicable)

Prerequisite: ARTC 100 and ARTD 20
Advisory: ARTC 140

Intermediate to advanced graphic design concepts, composition, photo editing, and photo retouching. Focuses on using Adobe Photoshop as the primary development tool.

• • Lecture Topical Outline
    - Creative thinking
    - Problem solving
    - Visualization
    - Composition
    - Principals and elements of design
    - Brainstorming, thumbnails, sketches, roughs, and comps
    - Asset management
    - Design organization and grids
    - Visual hierarchy
    - Illusion of depth
    - Perspective
    - Advertising: purpose, process, and channels
    - Visual identity and branding: purpose and process
    - Client and designer relationship
    - Pricing
    - Copyrights
    - Production
    - Color space
    - Color management
    - Working with vendors
    - Final exam
  • Lab Topical Outline
    - Using Adobe Bridge: asset management techniques and conventions
    - Using Raw format
    - Integrating Adobe Illustrator art into Photoshop
    - Using Photoshop: layer management
    - Using Photoshop: complex layer techniques
    - Using Photoshop: non-destructive editing and smart objects
    - Using Photoshop: complex masking and advanced selection techniques
    - Using Photoshop: color correction techniques
    - Using Photoshop: complex editing and retouching techniques
    - Using Photoshop: complex compositing techniques
    - Using Photoshop: basic video and animation techniques
    - Using Photoshop: creative techniques and effects
    - Using Photoshop: lighting, shadow and perspective techniques
    - Using Photoshop: complex brush, pattern and blending techniques
    - Using Photoshop: complex filter and effect techniques
  • Course Measurable Objectives

    Provide a minimum of five (5) course measurable objectives:
    1. Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems.
    2. Produce effective designs, advertisements, and packaging for use in a variety of commercial art applications.
    3. Produce realistic-looking Photoshop composites.
    4. Explain the necessity, purpose, and process of branding and advertising.
    5. Present original design projects, explaining and defending the successful usage of learned skills and concepts.
    6. Critique designs based on learned skills and concepts.