ARTC 160 Typography
3 Units (Degree Applicable, CSU)
Prerequisite: ARTC 100
Corequisite: ARTD 20 (may have been taken previously)
Design and use of basic letterforms, type families, characteristics, history, and
principles of typography in graphic design. Traditional and digital skills for the
art of typeface design, typographic layout, expressive typography, and conceptual
thinking.
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- Lecture Topical Outline
- History and evolution of typography
- Anatomy, identification, and classification
- Form, design, and style
- Branding and corporate identity
- Hand lettering and traditional type design techniques
- Digital type design techniques
- Color in typography
- Contemporary type design
- Typography in logos
- Typography in print design
- Typography in web design
- Type in motion (kinetic typography)
- Critiquing typography-based commercial art
- Presenting and defending your work
- Final exam
- Lab Topical Outline
- Creating original characters and type styles using traditional (hand) lettering
techniques
- Creating original characters and type styles using digital tools and techniques
- Creating original typography-based logos, logotypes, and corporate identities
- Creating original typographic solutions for printed products such as book covers,
magazine covers, posters, and t-shirt designs
- Creating original typographic solutions for web pages
- Course Measurable Objectives
Provide a minimum of five (5) course measurable objectives:
1. Design and produce original characters and type styles using traditional techniques.
2. Design and produce original characters and type styles using digital techniques.
3. Design and produce effective, typography-based logos, logotypes, and corporate
identities.
4. Design and produce effective, typography-based print advertisements.
5. Critique typography-based commercial art using learned skills and concepts.
6. Present original type style designs, explaining and defending the successful usage
of learned skills and concepts.
