Social Media Marketing Certificate

Certificate Overview

This introductory certificate exposes students to the marketing world and the role of social media marketing. Students become familiar with careers in marketing, as well as the latest trends in this fast changing field. This certificate may aid the student’s search for an entry-level job in marketing.
The Social Media Marketing certificate will introduce students to basic social media marketing concepts, strategies, and techniques in a global online marketplace. An introduction into the creation, execution, transmission, and evaluation of social media and social networks concerned with the advertising and promotion of products and services. Students will have gained basic academic and practical world knowledge, skills, and experience in an ever-changing and diverse marketing environment.

Length of Certificate

Most students complete the certificate within 1-2 semesters. 

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Course Prefix	Course Name	Units
BUSS 33	Advertising and Promotion	3
BUSS 34	Social Media Marketing	3
BUSS 36	Principles of Marketing	3
BUSM 50	World Culture: A Business Perspective	3

1. Expert Faculty: Mt. SAC boasts a team of experienced and knowledgeable faculty members who are experts in the field of social media marketing. Students can benefit from their guidance, mentorship, and real-world insights.

2. Comprehensive Curriculum: The social media marketing program at Mt. SAC is designed to provide students with a comprehensive understanding of the latest trends, strategies, and tools in the industry. From content creation to analytics, students receive hands-on training to excel in this dynamic field.

3. Industry-Relevant Skills: The program equips students with practical skills that are directly applicable to today's digital marketing landscape. Whether it's managing social media accounts, developing effective campaigns, or analyzing metrics, students graduate prepared to thrive in the competitive job market.

4. Networking Opportunities: Mt. SAC offers numerous networking opportunities, allowing students to connect with industry professionals, alumni, and fellow students. These connections can lead to internships, job opportunities, and valuable professional relationships.

5. State-of-the-Art Facilities: The campus provides access to state-of-the-art facilities and resources, including computer labs, multimedia studios, and industry-standard software. Students have everything they need to unleash their creativity and produce high-quality work.

6. Affordability and Accessibility: Mt. SAC is known for its affordability and accessibility, making quality education more attainable for students from diverse backgrounds. With various financial aid options and flexible class schedules, students can pursue their education without breaking the bank or compromising their other commitments.

7. Career Support Services: The college offers robust career support services, including resume workshops, job fairs, and internship placements. Students receive personalized guidance and assistance to kickstart their careers in social media marketing upon graduation.

Mt. SAC provides courses at a cost of $46 per unit for California residents. Non-California residents can find detailed information on tuition and fees by visiting our Admission Fees page.

*Please note: The $46 per unit fee mentioned is specifically for enrollment tuition and excludes additional school fees. For a comprehensive overview of Tuition & Fees, please refer to the Admission Fees section.

The Mt. SAC Scholarship Program Office administers a variety of scholarship funds to current Mt. SAC students, including re-entry, international and transfer students. Scholarships are made possible by the generosity of faculty, staff, departments, campus organizations, private citizens, and civic groups in the community. State and national organizations also contribute to the program.   

Scholarship Program

Laura Tracey, Department Chair | ltracey@mtsac.edu 

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