The Business Strategy Competition is a hands-on online learning exercise where class members are divided into teams and assigned the task of running an athletic footwear company. Each assigned team competes head-to-head against companies managed by other class members. Company operations parallel those of actual athletic footwear companies. Just as in the real-world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions — Europe-Africa, North America, Asia-Pacific, and Latin America.
All aspects of The Business Strategy Game parallel the functioning of the real-world athletic footwear market, thus allowing you and your co-managers to:
- Think rationally and logically in deciding what to do
- Get valuable practice in making a variety of different business decisions under circumstances that mirror real-world competitive conditions.
Students will be able to make company decisions on the following areas:
- Marketing
- Personnel
- Human Resources
- Supply Chain
- Accounting
- & More!