FASH 63 Fashion Promotion
3 Units (Degree Applicable, CSU)
(May be taken for option of letter grade or Pass/No Pass)
Principles and techniques of integrated marketing communications for apparel wholesale and retail products. Emphasis focuses on principles of integrated marketing and communication strategy, market and consumer research, branding, and the comprehensive nature of promotion in the fashion merchandising environment and emphasizes the changing nature of promotion in a global marketplace.