ENGT 10A  Foundations of Technical Sales

2 Units (Not Degree Applicable)
Lecture: 18   Lab: 54
Prerequisite: MATH 150 or eligibility for MATH 160

Technical sales course for science and engineering students. Fundamentals of technical sales including communication, business knowledge basics, leadership, sales and ethics. Main topics include understanding technical sales as a member of the sales process, technical marketing and prequalification, successful customer engagements, decision makers and technical buyers, the trusted advisor, the perfect pitch and demo, RFPs and financial justification.
Course Schedule