BUSS 35 Professional Selling
3 Units (Degree Applicable, CSU)
Prerequisite: Eligibility for ENGL 68
Principles of selling and the role of a salesperson in the marketing process. Includes characteristics and skills necessary for a successful salesperson, techniques for prospecting and/or qualifying buyers, buyer behavior and critical steps in the selling process. Students develop and offer a sales presentation for a selected product, service or concept.