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BUSS - Sales and Marketing Courses
 
   
 

 

  • BUSS
    Sales & Marketing Courses:     
  • BUSS 33

  • BUSS 35

  • BUSS 36

  • BUSS 50

  • BUSS 79

  • BUSS 85

Sales & Marketing Courses Banner Image
The Business Administration department offers these six 'BUSS - Sales and Marketing' Courses:
  • BUSS 33 - Advertising and Promotion
  • BUSS 35 - Professional Selling
  • BUSS 36 - Principles of Marketing
  • BUSS 50 - Retail Store Management and Merchandising
  • BUSS 79 - Work Experience in Marketing Management (variable units)
  • BUSS 85 - Special Issues in Marketing
Click on any of the tabbed links above to view detailed information about a course.
BUSS 33 Course Image
(54 hours lecture;      Degree applicable, CSU)

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Course Level Student Learning Outcomes:


Students completing BUSS 33/FASH 63 Advertising and Promotion will be able to:
  1. produce a creative multi-media marketing campaign for an existing business.
  2. research a selected brand and develop a profile of the company and the media used for marketing and advertising

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BUSS 35 Course Image
This course covers the principles of selling and the role of a salesperson in the marketing process.  Topics include characteristics and skills necessary for a successful salesperson, techniques for prospecting and/or qualifying buyers, buyer behavior and critical steps in the selling process.  Students develop and offer a sales presentation for a selected product, service or concept.
(54 hours lecture;      Degree applicable, CSU)

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Course Level Student Learning Outcomes:


Students completing BUSS 35 - Professional Selling will:
  1. be able to identify the steps to a sale.
  2. know the difference between Features and Benefits, knowing how to apply them to units of conviction.
  3. be able to define the four types of behavioral styles.
  4. be able to describe the difference between a trial close and a close, while identifying certain types of closes.

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BUSS 36 Course Image
This course investigates the organization and function of system of distributing goods and services from the point of production to the consumer.   Preparation of a marketing plan using product, distribution, promotional and pricing strategies.
(54 hours lecture;      Degree applicable, CSU)

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Course Level Student Learning Outcomes:


Students completing BUSS 36 - Principles of Marketing will be able to:
  1. identify and define the concept and application of the use of product strategies.
  2. define the concept and application of the use of pricing strategies.
  3. define the concepts and application of the use of promotion strategies.
  4. define the concepts and application of the use of distribution strategies.

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BUSS 50 Course Image
(54 hours lecture;      Degree applicable, CSU)

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Course Level Student Learning Outcomes:


Students completing BUSS 50 Retail Store Management and Merchandising will be able to:
  1. research franchise retailers and develop analysis comparing and contrasting various formats
  2. select a specific franchise retailer and develop a business plan to open and operate this business

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BUSS 79 Course Image
This course provides marketing students with actual on-the-job experience in an approved work site which is related to classroom-based learning.  A minimum of 75 paid or 60 non-paid clock hours per semester of supervised work is required for each unit of credit.  It is recommended that the hours per week be equally distributed throughout the semester.  Work Experience placement is not guaranteed but assistance is provided by the business faculty.  Students who repeat this course will improve skills through further instruction and practice.
(Degree applicable)  
(May be taken for Credit / No Credit only.  May be taken four times for credit)

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Course Level Student Learning Outcomes:


Students completing BUSS 79 - Work Experience in Marketing Management will:
  1. will establish and maintain a positive relationship with employer.
  2. will establish and maintain productive relationships with customers.
  3. will establish and maintain a positive and constructive relationship with co-workers.

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BUSS 85 Course Image
This course provides marketing majors with a forum to gain knowledge, develop techniques, problem solve, and implement an actual business marketing plan.   Special emphasis will be placed on the particular project of the actual business used as the class project.  Students who repeat this course will improve skills through further instruction and practice.
(36 hours lecture;      Degree applicable)
(May be taken for option of letter grade or Credit / No Credit only.)
(May be taken two times for credit)

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Course Level Student Learning Outcomes:


Students completing BUSS 85 - Special Issues in Marketing will:
  1. be able to produce a written report of solutions, recommended actions and expected outcomes for a marketing problem brought forward by a local business and present it orally to the business owner as part of a class project.
  2. be able to develop a customer survey or questionnaire to be used to collect customer data as part of a class project.
  3. be able to develop and suggest a budget required to implement the proposed marketing plan for a studied company.

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