Graphic Design & Illustration

Student Learning Outcomes

Course Number Course Outcome
ARTC 280Commercial Art Studio - Special Projects^ Effectively operate within interdisciplinary teams to complete complex commercial art projects. ^ Prepare complex creative briefs defining the purpose and goals of a project. ^ Prepare plans defining the project's scope, deliverables, required resources, and milestones of a project. ^ Present original commercial art solutions explaining how they successfully satisfy project goals. ^ Solve specific creative, design and production problems related to a Commercial Art project. ^ Students will prepare plans defining the project's scope, deliverables, required resources, and milestones.
ARTC 169Conceptual Illustration^ Students will be able to communicate concept through composition ^ Students will be able to communicate concept through design. ^ Students will be able to summarize contemporary art trends. ^ Students will demonstrate a unique visual language. ^ Students will present a portfolio representative of their ability to communicate visually through illustration demonstrating the use of composition, contemporary art trends, and cultural, social, and visual language.
ARTC 163Dynamic Sketching^ Students will be able to apply 3-dimensional and freehand perspective techniques to sketching. ^ Students will demonstrate compositional integrity in the application of sketching concepts and techniques. ^ Students will demonstrate synthesis in the use of line, shape, volume, light, and texture in quick-sketch. ^ Students will demonstrate the ability to apply light logic and tone to form and texture in sketches. ^ Students will present a sketchbook portfolio representing a breadth of sketching techniques and represented by a minimum of 65 completed pages.
ARTC 100Graphic Design I^ ARTC 100 students will be able to demonstrate a basic understanding of three important design elements: color, shape, and space. ^ ARTC 100 students will produce composites in Photoshop using effective selection techniques and non-destructive editing. ^ Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking. ^ Critique graphic design projects based on learned skills and concepts. ^ Design original commercial art, combining text and images to successfully communicate messages to a target audience. ^ Employ appropriate technology (hardware, software, and fabrication tools) to produce graphic design projects. ^ Operate effectively within small teams to solve typical graphic design problems. ^ Present original graphic design projects, explaining and defending the successful usage of learned skills and concepts. ^ Produce composites effectively using Photoshop selection techniques.
ARTC 120Graphic Design II^ ARTC 120 students will be able to demonstrate basic competency in visually communicating layout ideas via thumbnails, roughs, and comps. ^ ARTC 120 students will be able to produce a creative brief that effectively communicates the nature and scope of a design project. ^ Critique student and professional print design products based on learned skills and concepts. ^ Develop original print design projects. ^ Organize and prepare digital files for production. ^ Prepare digital files for print. ^ Present original print design projects, explaining and defending the successful usage of learned skills and concepts. ^ Propose and justify creative solutions to common print design problems.
ARTC 140Graphic Design III^ ARTC 140 students will be able to demonstrate a basic understanding of two important design principals: balance and contrast. ^ ARTC 140 students will be able to demonstrate competency in using Adobe Illustrator's pen tool. ^ Create thumbnails, sketches, roughs and comprehensives that effectively communicate creative thinking. ^ Critique student and professional illustrations based on learned skills and concepts. ^ Design and produce effective digital illustrations for use in print. ^ Design and produce information graphics. ^ Present original digital illustration projects, explaining and defending the successful usage of learned skills and concepts.
ARTC 299Graphic Design Internship^ Examine and analyze roles in the organization. ^ Explain the entry-level and advancement opportunities available in the chosen area of commercial art. ^ Identify skills needed to successfully operate as an individual or within a team to produce commercial art. ^ Produce commercial art according to the standards and direction of site supervisor. ^ Self -assess knowledge and skills gained though the work experience. ^ Student will understand the expectation and value of teamwork. ^ Students will be able to identify their role as an artist in their chosen field.
ARTC 220Graphic Design IV^ Critique designs based on learned skills and concepts. ^ Demonstrate creative thinking through the creation of thumbnails, sketches and comprehensives that communicate solutions to design problems. ^ Explain the necessity, purpose, and process of branding and advertising. ^ Present original design projects, explaining and defending the successful usage of learned skills and concepts. ^ Produce effective designs, advertisements, and packaging for use in a variety of commercial art applications. ^ Produce realistic-looking Photoshop composites.
ARTC 165Illustration^ ARTC 165 students will be able to demonstrate the ability to evaluate peer work via written critiques. ^ ARTC 165 students will be able to describe the history of illustration and its application to various fields. ^ Create original illustrations that interpret the visual world. ^ Describe the history of illustration and its application to various disciplines. ^ Develop skill in the use of tools and materials, which are common to the field. ^ Discuss, analyze, and evaluate personal and professional illustration projects in both written and oral critiques. ^ Identify principles, problems, and practices relevant to illustration. ^ Synthesize the formal art elements and principles of design with illustration skills and techniques in varying pictorial formats that range from simple to complex.
ARTC 272Motion Graphics, Compositing and Visual Effects^ Analyze and evaluate motion graphic projects for content, technique, and design through oral and written critique. ^ Apply software techniques common to the motion graphics field. ^ Create original motion graphics and visual effects that synthesize the principles of animation, design, and cinematography appropriate to the field. ^ Manage project timelines, layers, and compositions for efficient animation. ^ Produce motion graphics that meet industry creative standards.
ARTC 290Portfolio^ Analyze and evaluate personal portfolio. ^ Apply principles of composition and design in portfolio creation. ^ Create a printed and digital portfolio, cover letter and resume. ^ Identify and solve specific portfolio problems by applying techniques related to the individual's discipline or art form. ^ Select and organize student's art pieces based on their chosen field. ^ Select, organize and create appropriate portfolio pieces based on discipline. ^ Students will be able to build a professional looking digital portfolio targeting a specific audience.
ARTC 160Typography^ ARTC 160 students will be able to demonstrate a basic understanding of logotype design. ^ ARTC 160 students will be able to identify common typeface terms and anatomy. ^ Create thumbnails, sketches and comprehensives that effectively communicate creative ideas and concepts. ^ Critique typography-based commercial art using learned skills and concepts. ^ Design and produce effective, typography-based logos, logotypes and corporate identities. ^ Design and produce effective, typography-based print advertisements. ^ Employ appropriate methods and technology to produce original letterforms and type styles. ^ Present original type style designs, explaining and defending the successful usage of learned skills and concepts.
ARTC 167Visual Development^ Students will b e able to analyze the emotional beats of story. ^ Students will be able to communicate story beats visually. ^ Students will communicate character and emotion visually. ^ Students will generate new story concepts. ^ Students will present a visual development portfolio representing the successful application of the synthesis of story, style, character, location, emotion, symbology, and composition.
ARTC 200Web Design^ ARTC 200 students will be able to define common HTML5 tags. ^ ARTC 200 students will be able to demonstrate a basic understanding of home-page usability design. ^ Compare and contrast the benefits of different graphic file types for use in web pages. ^ Correctly code a simple webpage in a text editor using HTML 5. ^ Critique web site design projects based on learned skills and concepts. ^ Design effective web site prototypes. ^ Present original web site design projects, explaining and defending the successful usage of learned skills and concepts. ^ Produce effective and functional web sites. ^ Produce HTML 5 slideshows and banner ads for use in web pages.