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Marketing Management Degree - SLOs
 
   
 

 
Business Division Student Learning Outcomes:
Course Level SLOs Degree Level SLOs Certificate Level SLOs
  • Marketing Management Degree (S0510)                                                                                                                                                  

Marketing Management Degree (S0510)


This degree program is intended to prepare students for employment following graduation.

Students wishing a Bachelor's Degree (transfer program) should consult with a counselor or advisor to discuss transferability of courses.

Click here to download a pdf copy of the degree requirements:
Marketing Management (S0510)

To find out more about any of the courses, click on the course number below.

Requirements for the Major:
Required core courses:
  • BUSA 7 -- Principles of Accounting - Financial (5.0 units) CSU, UC
    • -- or --
  • BUSA 72 -- Bookkeeping - Accounting (5.0 units)
  • BUSM 20 -- Principles of Business (3.0 units) CSU, UC
  • BUSM 61 -- Business Organization and Management (3.0 units) CSU
  • BUSO 25 -- Business Communications (3.0 units) CSU
  • BUSS 35 -- Professional Selling (3.0 units) CSU
  • BUSS 36 -- Principles of Marketing (3.0 units) CSU
  • BUSS 70 -- International Marketing Concepts (3.0 units)
  • BUSS 85 -- Special Issues in Marketing (2.0 units)
  • CISB 15 -- Microcomputer Applications (4.0 units) CSU, UC

Plus select one (1) course from:
  • BUSC 1A -- Principles of Economics - Macroeconomics (3.0 units) CSU, UC
    • --or--
  • BUSC 1AH -- Principles of Economics - Macroeconomics - Honors(3.0 units) CSU, UC
  • BUSC 1B -- Principles of Economics - Microeconomics (3.0 units) CSU, UC
    • --or--
  • BUSC 1BH -- Principles of Economics - Microeconomics - Honors(3.0 units) CSU, UC
  • BUSC 17 -- Applied Business Statistics (3.0 units) CSU, UC
  • BUSM 60 -- Human Relations in Business (3.0 units) CSU
  • BUSO 5 -- Business English (3.0 units)
Total units = 32.0

Degree Level Student Learning Outcomes:


Students completing the Marketing Management Degree (S0510) will:
  1. have the basic skills necessary to contribute to developing and implementing both product and distribution strategies for products and services and evidenced by in class testing.
  2. have the basic skills necessary to significantly contribute to developing and implementing both pricing and promotion strategies for products and services as evidenced by in class testing.
NOTE:  Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult the college catalog for the most current and accurate information regarding degrees, certificates, or courses.
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