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'FASH'
Fashion
Courses:
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FASH 8
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FASH 9
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FASH 10
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FASH 12
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FASH 15
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FASH 17
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FASH 20
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FASH 21
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FASH 22
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FASH 23
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FASH 24
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FASH 25
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FASH 26
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FASH 30
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FASH 31
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FASH 32
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FASH 35
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FASH 62
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FASH 63
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FASH 66
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FASH 81
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FASH 90
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FASH 91
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FASH 92
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The Consumer Science & Design Technologies department offers these 24
'FASH' - Fashion Courses:
- FASH 8 - Introduction to Fashion
- FASH 9 - History of Costume and
Fashion
- FASH 10 - Clothing Construction 1
- FASH 12 - Clothing Construction 2
- FASH 15 - Fashion Strategies
- FASH 17 - Textiles
- FASH 20 - Illustration for Fashion and
Costume Design
- FASH 21 - Patternmaking 1
- FASH 22 - Fashion Design by Draping
- FASH 23 - Patternmaking 2
- FASH 24 - Fashion Patternmaking by
Computer
- FASH 25 - Fashion Computer
Assisted Drawing
- FASH 26 - Fashion Computer
Assisted Design
- FASH 30 - Fashion Design and
Product Development 1
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- FASH 31 - Fashion Design &
Product Development 2
- FASH 32 - Special Topics
in Fashion Design
- FASH 35 - Fashion Design &
Product Development 3
- FASH 62 - Retail Store Management
and Merchandising
- FASH 63 - Advertising and Promotion
- FASH 66 - Visual Merchandising
Display
- FASH 81 - Work Experience in
Fashion (Variable units)
- FASH 90 - Field Studies
- FASH 91 - Field Studies
- New York
- FASH 92 - Field Studies
- Fashion Capitals
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Click on any of the tabbed links above to view detailed information about a course.
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.
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.
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This course examines the scope of the fashion industry from concept to consumer:
industry background and technology. Includes design, manufacturing, distribution,
sales and promotion with emphasis on career opportunities and qualifications.
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(54 hours lecture; Degree applicable, CSU)
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Course Measurable Objectives:
- Analyze the development and growth of fashion industry.
- Compare and contrast the relationship of past and present economic development to fashion cycle.
- Develop a vocabulary of terminology, recognize and identify terms in relation to contemporary dress.
- Evaluate and differentiate business structure and product development in women's, men's, children's, home furnishings and cosmetics industry.
- Analyze the growth of textile and garments imports and the impact on US businesses.
- Assess the advantages and disadvantages of off-shore production and the value of US trade agreements to fashion businesses.
- Differentiate between fashion design and product development.
- Describe and sequentially list the steps in production of garments.
- Synthesize the concept of retailers as manufacturers and the importance of private label to profitability and brand differentiation.
- Evaluate structure of retail and its position in the distribution channel of fashion.
- Examine the different promotional activities that both manufacturers/designers and retailers use to create image and increase sales.
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Course Level Student Learning Outcomes:
Students completing FASH 8 - Introduction to Fashion will:
- exhibit a clear understanding of fashion industry terms and language.
- be able to research future trends and create design boards for a small collection of apparel.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course is a survey of Western costume and fashion from antiquity to contemporary
times. Emphasis is placed on style development as it relates to social,
economic and political forces, and the relationship of historic styles to current fashion.
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(54 hours lecture; Degree applicable, CSU)
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Course Measurable Objectives:
- Develop an understanding and analyze the relationships of historic costume to contemporary dress.
- Develop a vocabulary of costume and fashion terminology.
- Recognize and identify period costume and name design detail using correct terminology.
- Research the historical development of clothing.
- Analyze the factors that have historically created fashion movement.
- Compare and contrast the relationships of social, political and cultural developments with the importance of costume and fashion of each period.
- Develop an understanding of history through the evolvement of dress.
- Critically analyze fashion movement, its causes and its relationship to today.
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Course Level Student Learning Outcomes:
Students completing FASH 9 - History of Costume and Fashion will be able to:
- differentiate and compare contrast vintage costume from between dress of various decades of the 20th to 21st century.
- differentiate between dress of early civilizations including Egypt, Greece, and Rome.
- identify and differentiate between modes of dress from 1600-1900.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course helps develop a basic understanding of industry standard apparel construction
techniques using a variety of machines and equipment.
Included are marker preparation, commercial patterns, basic block fusing, and garment
construction of slim skirt/pants, dress/shirt, and knit "T" shirt.
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(36 hours lecture; 54 hours lab; Degree applicable, CSU)
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Course Measurable Objectives:
- Demonstrate skills in using sewing machines, industry power machines, and making modifications for non-industry equipment.
- Develop and demonstrate practical understanding of basic construction techniques.
- Evaluate and apply proper finishing techniques as applicable to a variety of fabrics.
- Utilize industry standard methods and applications to construct different types of garments.
- Compare and contrast applicable finishing methods for a variety of fabrics.
- Differentiate the proper use of equipment depending on fabric construction, characteristics, and finishes.
- Demonstrate ability to organize, prioritize and manage time to complete projects within class standards and guidelines.
- Appraise and evaluate personal projects and the work of others.
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Course Level Student Learning Outcomes:
Students completing FASH 10 - CLothing Construction 1 will be able to:
- assemble a Men's Short Sleeve Shirt with Yoke and Collar pursuant to apparel industry standards.
- assemble a Bermuda Short with Fly Zipper pursuant to apparel industry standards.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course discusses industry-quick alternatives to traditional construction and tailoring
techniques using overlock and single needle machines. Hands-on experience using
woven fabrics for tailored clothing and novelty knits.
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(36 hours lecture; 54 hours lab; Degree applicable, CSU)
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Prerequisite:
FASH 10 - Clothing Construction 1
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Course Measurable Objectives:
- Demonstrate skills in using industry power machines and in making modifications for non-industry equipment.
- Develop a practical understanding of advanced industry construction techniques.
- Evaluate and apply proper finishing techniques as applicable to a variety of fabrics.
- Construct different types of garments using industry standard methods and applications.
- Compare and contrast applicable finishing methods for a variety of fabrics.
- Differentiate the proper use of equipment depending on fiber content, fabric construction, characteristics, and finishes.
- Organize, prioritize, and manage time to complete projects within the guidelines of class standards.
- Inspect and evaluate personal projects and the work of others.
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Course Level Student Learning Outcomes:
Students completing FASH 12 - Clothing Construction 2 will be able to:
- assemble a Men's Long Sleeve Shirt with Yoke, Plackets, Cuff and Collar pursuant to apparel industry standards.
- assemble a Pant with Fly Zipper and Welt Pocket pursuant to apparel industry standards.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course is an investigative overview of sociological, psychological, cultural and
fashion industry influences on clothing selection.
The elements and principles of design and their impact on dress will be explored.
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(54 hours lecture; Degree applicable, CSU)
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Prerequisite:
FASH 10 - Clothing Construction 1
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Course Measurable Objectives:
- Understand the psychological and sociological influences of dress.
- Evaluate the fashion industry's influence in dress.
- Analyze the reasons for wearing clothing and determine the symbolic nature of dress.
- Evaluate the importance of clothing as a communicator in both personal and professional settings.
- Compare and contrast current design to the elements and principles of design.
- Synthesize and apply the elements and principles of design as a means of critically appraising apparel.
- Determine how culture and current events influence clothing selection.
- Evaluate color and determine its influence in clothing selection.
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Course Level Student Learning Outcomes:
Students completing FASH 15 - Fashion Strategies will be able to:
- develop pictorial collages highlighting the reasons and functions of dress/clothing.
- develop pictorial collages, supported by definitions, of the aesthetic elements and principles of design.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course examines the manufacturing of textiles/fabrics and factors that determine
the suitability for end use. Topics covered include:
- natural and synthetic fibers
- yarns
- fabric construction
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- dyes
- finishes
- legislation and care
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Emphasis is placed on selection criteria for textile product design and recent
developments in the textile field.
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(54 hours lecture; Degree applicable, CSU, UC)
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Prerequisite:
FASH 10 - Clothing Construction 1
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Course Measurable Objectives:
- Describe the process of turning fibers into yarns.
- Classify fibers by fiber content and determine advantages ad disadvantages in end use.
- Identify various fabric constructions and their advantages and disadvantages.
- Describe major methods of adding color and design to textiles and applicable use of each.
- List common textile finishes and their purpose.
- Analyze criteria needed for selection of textile products to specific end use.
- Evaluate care techniques for textiles and determine proper methods for specific textile products.
- Assess the legislation and consumer rights that relate to textile production, use and care.
- Determine relationship between the economy, textiles, and the fashion industry.
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Course Level Student Learning Outcomes:
Students completing FASH 17 - Textiles will be able to:
- develop fabrication for a group of apparel with focus on target market and fashion trends.
- differentiate between properties of natural and synthetic fabrics.
- differentiate between properties of natural and synthetic fibers.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course introduces drawing techniques for fashion and theatrical costume design.
Application of the basic techniques used in drawing a well-proportioned male and female
figure and in rendering garment flats using texture, fabric, and design detail.
Students will explore a variety of mediums. Students who repeat this course will
improve skills through further instruction and practice.
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(36 hours lecture; 54 hours lab; Degree applicable)
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(May be taken two times for credit.)
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Course Measurable Objectives:
- Sketch garments and accessories with pencil and felt-tip pens.
- Sketch/draw construction details in proportion to the garment and on to the figure croquis.
- Sketch/render fabric with pencil, pen and ink or combination.
- Evaluate, discuss and appraise differences in style, technique, translation and design.
- Organize a final portfolio.
- Develop a resource file.
- Organize a daily sketchbook.
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Course Level Student Learning Outcomes:
Students completing FASH 20 - Illustration for Fashion and Costume Design will be able to:
- create a fashion illustration using a combination of colored pencils and markers pursuant to apparel industry standards.
- create a figure drawing using a standard nine headed figure pursuant to apparel industry standards.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course investigates the theory and application of basic flat patternmaking techniques
to create garment designs using industry standards.
By means of dart and seam manipulation, slopers will be created, constructed and fitted.
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(36 hours lecture; 54 hours lab; Degree applicable, CSU)
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Prerequisite:
FASH 10 - Clothing Construction 1
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Course Measurable Objectives:
- Develop/draft garment patterns that show an accurate analysis of basic pattern design and fit.
- Create a variety of flat pattern manipulations using both slash/spread and pivoting techniques.
- Create pattern draft following exact model dress form measurements.
- Interpret pattern designs using art principles of harmonic line and shape relationships.
- Develop precisely drawn lines defining pattern shapes.
- Compare and contrast ease allocations for woven and knit fabrics to ease allocations for fabrics with Lycra spandex.
- Produce complete pattern information and identification details on each pattern piece including applicable notches, punch circles, grain line, size, and style number.
- Appraise sample garments produced for fit. Revise pattern design and/or ease allowances to facilitate fit.
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Course Level Student Learning Outcomes:
Students completing FASH 21 - Patternmaking 1 will be able to:
- create a Gore Skirt Pattern with notches, grainlines and cut information pursuant to apparel industry standards.
- create a Mandarin Collar Top with yokes, box pleats and sleeves pursuant to apparel industry standards.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course covers Three dimensional dress design through draping fabrics directly to a
dress form to create original designs or to interpret fashion illustrations.
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(36 hours lecture; 54 hours lab; Degree applicable)
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Prerequisite:
FASH 10 - Clothing Construction 1
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Course Measurable Objectives:
- Create garments using draping techniques from an original design, or from a copy of an existing garment.
- Employ draping techniques from flat, one dimensional fabric into three dimensional garment.
- Locate seams and other points of reference on full scale dress forms.
- Construct garments from pattern drafts.
- Fit garments to industry standards and make adjustments for ease of wear.
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Course Level Student Learning Outcomes:
Students completing FASH 22 - Fashion Design by Draping will be able to:
- create skirt and bodice sloppers by draping on a mannequin pursuant to apparel industry standards.
- create a bias cut dress on a mannequin pursuant to apparel industry standards.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course teaches intermediate pattern drafting and flat patternmaking, with the
introduction to the sizing of patterns/grading. Development of patternmaking
skills to include two-way stretch knits, swimwear, and complex construction.
Students apply commercial manufacturing standards in producing size ranges for misses'
and women's wear, to include skirts, pants, bodices, sleeves and collars.
Students who repeat this course will improve skills through further instruction and practice.
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(36 hours lecture; 54 hours lab; Degree applicable)
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(May be taken two times for credit.)
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Prerequisite:
FASH 21 - Patternmaking 1
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Course Measurable Objectives:
- Translate the relationship between two dimensional pattern shapes and completed three dimensional garments in complex construction and/or in knit fabrication.
- Apply the analytical skills to employ advanced pattern drafting techniques.
- Demonstrate manipulative skills needed to create patterns for complex construction and knit fabrics.
- Create/draft full scale patterns using commercial industry standards.
- Construct garments. Analyze fit and adjust patterns.
- Identify and utilize the key pivot points from which to grade/size a basic size 8 "block pattern".
- Illustrate grading/sizing competence, through practical application, in altering a basic block pattern to range from size 6 to 18.
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Course Level Student Learning Outcomes:
- Students completing FASH 23 - Patternmaking 2 will be able to create a Shawl Collar Jacket with fitted sleeves, notches, grainlines and cut information pursuant to apparel industry standards.
- Students completing FASH 23 - Patternmaking 2 will be able to create a Lined Revere Collar Jacket and Pattern Card pursuant to apparel industry standards
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course is a study of the applications of Computer Aided Design (CAD) patternmaking
and grading for the fashion industry. Exploration of drawing techniques, pattern
development, flat pattern manipulation and the sizing/grading of patterns.
Students who repeat this course will improve skills through further instruction and practice. |
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(36 hours lecture; 54 hours lab; Degree applicable)
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(May be taken two times for credit.)
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Advisory Prerequisite:
FASH 21 - Patternmaking 1
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Course Measurable Objectives:
- Develop digitized pattern pieces.
- Perform manipulations such as trace, fold, flip, and add fullness.
- Apply a grade rule table to a grade pattern piece.
- Apply grading rules and develop marker exhibiting minimum of five sizes.
- Select design lines from an existing database and combine them into a new pattern design.
- Evaluate the applicable use of computer tools in developing short-cut methods to manual patternmaking.
- Define the terminology, basic tools, and techniques necessary to create computer- generated patterns and pattern grading.
- Create seasonal design boards using both Adobe Illustrator and Photoshop.
- Utilize computer technology to improve existing personal pattern portfolio.
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Course Level Student Learning Outcomes:
Students completing FASH 24 - Fashion Patternmaking by Computer will:
- be able to create a Pattern that includes pattern card, flip codes, fabric categories and storage folders (using CAD software) pursuant to apparel industry standards.
- be able to create a sized skirt with accurate point movements, grading and fabric marker (using CAD software) pursuant to apparel industry standards.
- be proficient in using Gerber Patternmaking.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course drawing production flats, colorization and scanning images using computer
as a drafting tool. Exploration of popular computer techniques and methods
suitable for use in apparel industry. Concentration on Adobe Illustrator and
Adobe Photoshop.
Students who repeat this course will improve skills through further instruction and practice.
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(36 hours lecture; 54 hours lab; Degree applicable)
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(May be taken two times for credit.)
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Advisory Prerequisite:
FASH 20 - Illustration for Fashion and Costume Design
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Course Measurable Objectives:
- Identify the different processes used to create finished illustrations and diagrams for the fashion design workroom.
- Utilize the computer, scanner, and mouse to create original illustrations and diagrams suitable for the fashion industry.
- Define the terminology, basic tools, and techniques necessary to create computer generated technical fashion flats and illustrations.
- Create seasonal design boards using both Adobe Illustrator and Photoshop.
- Apply computer technology to improve existing illustrations, photos and diagrams.
- Develop industry applicable line sheets and other tools that promote wholesale sales of product lines.
- Evaluate others work for creativity, format, and applicable use of computer tools in developing and executing design boards.
- Compare and contrast class assignments to current industry standards.
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Course Level Student Learning Outcomes:
Students completing FASH 25 - Fashion Computer-Assisted Drawing will be able to:
- create a technical drawing of a garment using assorted lines, stroke sizes, geometric shapes, accurate colors, curves and dashes using the Pen Tool (Adobe Illustrator). The technical drawing will be a "knock off" (copy) of an actual garment and be pursuant to apparel industry standards.
- create a swimsuit collection including textile designs, flats and sheer cover ups pursuant to apparel industry standards.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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FASH 26 - Fashion
Computer-Assisted
Design (3.0 units)
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In this course the student uses an advanced, industry-specific CAD system to produce
high-level graphic presentations. Create color palettes, textiles, and surface
designs; explore texture mapping and how it is used to create a natural drape on the
fashion figure; and use the computer as a layout design tool for swatches and vector flat
drawings.
Students who repeat this course will improve skills through further instruction and practice.
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(18 hours lecture; 54 hours lab; Degree applicable)
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(May be taken two times for credit.)
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Course Measurable Objectives:
- Identify the different processes used to create original textile design or interpret current styles.
- Utilize the computer, scanner and mouse to create color palates and fabric design suitable for the fashion industry.
- Define terminology, basic tools, and techniques necessary to create computer generated technical designs and textiles.
- Develop industry applicable line sheets.
- Create seasonal knit, fabric pattern, color design boards using U4ia software.
- Evaluate the work of others for creativity, format and applicable use of computer tools.
- Compare and contrast class assignments to current industry standards.
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Course Level Student Learning Outcomes:
Students completing FASH 26 - Fashion Computer Assisted Design will be able to:
- use a CAD program to design knit textiles.
- use CAD software to design a novelty woven textile.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course gives the student an overview of the global environment for product development
for fashion. Students apply the concepts and methods by which retailers create
special store-branded merchandise for targeted customer segments.
Students will develop financial and design goals, create product concept and line-boards,
and evaluate the aesthetic and commercial results.
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(54 hours lecture; Degree applicable)
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Advisory Prerequisite:
FASH 15 - Fashion Strategies
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Course Measurable Objectives:
- Analyze how the design elements and principles affect product development and consumer perceptions.
- Define, compare and contrast product development to fashion design.
- Recognize and analyze fashion trends in color, textiles, and silhouette.
- Create product concept and design boards using fashion industry standards.
- Develop a clear-cut understanding of target marketing and advance skills identifying current and potential consumers.
- Plan seasonal financial strategies and design plans to augment financial goals/objectives.
- Formulate and integrate research into cohesive product lines that meet consumer expectations and company aesthetic and financial goals.
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Course Level Student Learning Outcomes:
Students completing FASH 30 - Fashion Design and Product Development 1 will be able to:
- develop design boards defining 5 different customer profiles.
- design a capstone collection of apparel that reflects a previous assigned decade [1920s, 1940s, 1950s, or 1970s]. Students will select the decade.
- develop design boards for a seasonal collection of apparel representing textile design, garment design and execution of a theme.
- research a previous era and develop a collection of garments that reflect the vintage era but appropriate to the 21st century.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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Course Measurable Objectives:
- Research and analyze fashion trends in color, fabric, and silhouette.
- Synthesize consumer research in developing and executing an aesthetic and profitable design line.
- Create concept and line design boards using professional industry standards.
- Formulate and produce design lines that integrate consumer and fashion trend research.
- Evaluate, appraise, and critique design lines and presentations.
- Demonstrate industrial techniques of sketching scaled production flats.
- Construct and fit patterns for design collections.
- Integrate fabric and production sourcing to design decisions and wholesale costing.
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Course Level Student Learning Outcomes:
Students completing FASH 31 - Fashion Design and Product Development 2 will be able to:
- produce and develop a collection of garments pursuant to apparel industry standards.
- understand and utilize the correct terms when developing textile & color trends pursuant to apparel industry standards.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course covers advanced fashion design and product development emphasizing, in
portfolio format, a minimum of three lines with production flats, scale patterns, pattern
charts, cost sheets and sample garments. A design sketchbook will be maintained.
The student will learn resume preparation and job search applicable for the
fashion design industry.
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(36 hours lecture; 54 hours lab; Degree applicable)
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Prerequisite:
FASH 31 - Fashion Design and Product Development 2
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Course Measurable Objectives:
- Create and maintain daily design sketchbook that documents the individual student's distinctive design processes and skills.
- Develop logical and creative solutions to complex design problems.
- Organize and assemble masterful design portfolio format, highlighting student's distinctive creative talents for use in job search.
- Design, develop patterns, fabricate and construct three professional collections of garments.
- Examine the organizational structure of apparel manufacturing firms to better facilitate future job search.
- Develop strategic plan for professional fashion industry interview and salary/benefits negotiation.
- Produce professional portfolio, resume and business cover letters.
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Course Level Student Learning Outcomes:
Students completing FASH 32 - Fashion Design and Product Development III will be able to:
- create fashion portfolio pursuant to apparel industry standards.
- create and produce a collection of garments pursuant to apparel industry standards.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course provides exploratory design experience to enhance basic fashion design curriculum. Students will explore advanced garment design and/or construction techniques. Students who repeat this course will improve skills through further instruction and practice.
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(18 hours lecture; 54 hours lab)
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Prerequisite:
FASH 10 - Clothing Construction 1
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Course Measurable Objectives:
- Prepare design concepts.
- Research and conceptualize silhouette design.
- Synthesize design concept into original pattern.
- Demonstrate skill using industry sewing equipment.
- Demonstrate advanced knowledge of fabric and trim selection.
- Produce superior quality garment.
- Demonstrate ability to organize, prioritize and manage time.
- Appraise and evaluate personal projects and those of others.
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Course Level Student Learning Outcomes:
Students completing FASH 35 - Special Topics in Fashion Design will be able to:
- design and construct garments to industry standards.
- assemble garments using industry standards for selection and appropriate use of textiles and trim.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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(54 hours lecture; Degree applicable, CSU)
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Course Measurable Objectives:
- Explain the role of retail as a marketing function.
- Describe the managerial responsibility for policy formulation in the development of organization, staff, facilities, and the methods to serve the customer.
- Identify principles and practices in those activities traditionally grouped under store management and publicity.
- State the basic requirements for success in retailing at entry level, mid-management and management positions.
- Explain the elements of profits and the effect merchandising decisions have on profit.
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Course Level Student Learning Outcomes:
Students completing FASH 62/BUSS 50 - Retail Store Management and Merchandising will be able to:
- research franchise retailers and develop analysis comparing and contrasting various formats.
- select a specific franchise retailer and develop a business plan to open and operate this business.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course presents the characteristics and role of advertising and promotion in business
are explored. Emphasis is placed on promotional mix, trend and forecast research,
and developing a comprehensive multimedia promotion plan including advertising layout
and copy.
Note:
Students may not receive credit for both
FASH 63 - Advertising and Promotion
and
BUSS 33 - Advertising and Promotion
.
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(54 hours lecture; Degree applicable, CSU)
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Course Measurable Objectives:
- Differentiate between the various media available to promote sales.
- Identify sources of information needed for research, planning and evaluating promotion mix.
- Compare and contrast effectiveness of promo- tional campaigns.
- Select media applicable for various advertising campaigns.
- Analyze factors affecting response to media stimuli.
- Determine how advertising and promotion relates to a company's marketing strategy.
- Create position statement and advertising goals/objectives.
- Develop ad layout and copy.
- Synthesize skills learned and design a multi- media promotional plan for a company.
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Course Level Student Learning Outcomes:
Students completing FASH 63/BUSS 33: Advertising and Promotion will be able to:
- produce a creative multi-media marketing campaign for an existing business.
- research a selected brand and develop a profile of the company and the media used for marketing and advertising.
- understand the factors that impact companies in establishing an advertising and promotional strategy.
- produce a creative multi-media marketing campaign for an existing business.
- research a selected brand and develop a profile of the company and the media used for marketing and advertising.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course presents an analysis of visual merchandising applied to interior and exterior
displays and floor merchandising within the fashion industry.
Includes psychology of store layout, current methods of visual merchandising, and use
of mannequins, pinning, and flying.
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(36 hours lecture; 54 hours lab; Degree applicable, CSU)
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Course Measurable Objectives:
- Demonstrate correct use of the vocabulary/ terminology, tools and materials used in visual merchandising through examples, reports and actual building of displays.
- Demonstrate application of basic design concepts by building visual displays and evaluating the finished work.
- Develop and demonstrate merchandise presenta- tions designed to stimulate and increase sales.
- Analyze and critique visual displays orally and in writing as to their effectiveness in reaching the target customer and stimulating and increasing sales.
- Develop and execute a written budget for displays.
- Develop and organize work schedules in writing which will be cost effective.
- Develop store layouts which demonstrate an understanding of contemporary merchandising philosophy and store layout psychology.
- Use professional journals/publications and write reports detailing current trends in visual merchandising.
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Course Level Student Learning Outcomes:
Students completing FASH 66 - Visual Merchandising Display will be able to:
- create a Retail Merchandising Display that will include fixtures, lighting, mannequins, props, signage and theme pursuant to retail store standards.
- utilize the correct terms when designing visual merchandising signs.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course Provides fashion students with actual on-the-job experience in an approved
work site which is related to classroom-based learning.
A minimum of 75 paid clock hours or 60 non-paid clock hours per semester is required
for each one unit of credit.
Students who repeat this course will improve skills through further instruction and practice.
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(Degree applicable)
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(May be taken four times for credit. May be taken for Credit / No Credit only.)
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Course Measurable Objectives:
- Interview at a work site and present oneself professionally.
- Dress applicablely for the work site.
- Follow employment policies of the worksite.
- Build self-identity and confidence as a worker.
- Demonstrate the ability to complete an employment application.
- Apply skills learned in the classroom under actual work conditions.
- Write measurable learning objectives.
- Evaluate accomplishment of learning objectives and effectiveness of the worksite and program.
- Develop a record of work experience.
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Course Level Student Learning Outcomes:
Students completing FASH 81 - Work Experience in Fashion will be able to:
- complete the specific learning experiences according to the measurable objectives developed between student, employer and FASH faculty.
- write a three to four page evaluation of the work experience outcomes. This outcome paper will be evaluated by FASH faculty along with the employer, and the students.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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This course consists of pre-trip lectures on the development of the ready-to-wear
industry including background information on specific designer studios, factories,
and retail stores to be visited, plus travel information for the trip.
Students who repeat this course will improve skills through further instruction and practice.
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(18 hours lecture; Degree applicable)
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(May be taken two times for credit.)
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Course Measurable Objectives:
- Clarify the differences between retail and manufacturing/design as practiced in Los Angeles and other locations.
- Identify the differences and similarities in organizational structure and functions between major retailers in different countries.
- Develop a clear cut understanding of the differences department and specialty store retailing in Los Angeles and other locations.
- Develop an understanding of the importance of different cultures to business practices in other locations.
- Classify manufacturing and design businesses by category of goods and target market.
- Define, compare and contrast product development to fashion design.
- Validate the importance of researching business and fashion trends using window shopping, visiting museums and observing street fashion.
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Course Level Student Learning Outcomes:
Students completing FASH 90 - Field Studies will be able to:
- research the location of a trip and present information to class.
- research retailers or designers who are visited on the trip and present information to class.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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Fashion industry travel study in New York City with daily scheduled lectures and field
studies of the diverse fashion industries to include major designers, fashion trend
services, retailers, manufacturers, costume/textile exhibits and archives, and museums.
Students who repeat this course will improve skills through further instruction and practice.
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(36 hours lecture; Degree applicable)
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(May be taken two times for credit.)
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Corequisite:
FASH 90 - Field Studies
( May have been taken previously )
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Course Measurable Objectives:
- Compare and contrast the differences between retail and manufacturing/design as practiced in Los Angeles and New York.
- Evaluate the differences and similarities in organizational structure and functions between major national retailers.
- Validate the differences between department and specialty store retailing.
- Assess the sources of inspiration used by retailers and designers/manufacturers.
- Measure the differences and similarities between branded and private label merchandise.
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Course Level Student Learning Outcomes:
Students enrolled in FASH 91 - Field Studies - New York will:
- will attend all appointments and be able to exhibit understanding of fashion industry by actively participating with relevant questions.
- be able to develop written analysis comparing and contrasting retail or design in NYC verses LA.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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Fashion industry travel study to fashion capitals with daily scheduled lectures and
field studies of the diverse international industry to include designers, fashion
trend services, retailers, manufacturers, textile mills, costume textile exhibits
and archives, and museums.
Students who repeat this course will improve skills through further instruction and practice.
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(54 hours lecture; Degree applicable)
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(May be taken two times for credit.)
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Corequisite:
FASH 90 - Field Studies
( May have been taken previously )
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Course Measurable Objectives:
- Compare and contrast the differences between retail and manufacturing/design as practiced in international and domestic trade.
- Evaluate the differences and similarities in organizational structure and functions between major retailers.
- Describe the differences between department and specialty store retailing, and niche retailing.
- Determine the sources of inspiration used by retailers and manufacturers/designers.
- Measure the differences and similarities between branded and private label merchandising.
- Compare and contrast the use of licensing as a means of brand extension.
- Determine the differences and similarities between Haute Couture and ready-to-wear.
- Assess the importance of special events and promotion to retail and manufacturer/designers.
- Synthesize the importance of historic costume and textiles to current business trends.
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Course Level Student Learning Outcomes:
Students enrolled in FASH 92 - Field Studies - Fashion Capitals:
- will attend all appointments and exhibit understanding of fashion industry by actively participating with relevant questions.
- will be able to develop a written analysis comparing and contrasting retail or design in foreign capitals verses USA.
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NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
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