'FASH' -- Fashion Merchandising and Design Courses
 
   
 

 
FASH 92 Course Image

FASH 92 - Field Studies -
                 Fashion Capitals   (3 units)




Fashion industry travel study to fashion capitals with daily scheduled lectures and field studies of the diverse international industry to include designers, fashion trend services, retailers, manufacturers, textile mills, costume textile exhibits and archives, and museums
Students who repeat this course will improve skills through further instruction and practice.
(54 hours lecture;    Degree applicable)
(May be taken two times for credit.)
Corerequisite:   FASH 90 - Field Studies    (May have been taken previously)

Course Measurable Objectives:

  1. Compare and contrast the differences between retail and manufacturing/design as practiced in international and domestic trade.
  2. Evaluate the differences and similarities in organizational structure and functions between major retailers.
  3. Describe the differences between department and specialty store retailing, and niche retailing.
  4. Determine the sources of inspiration used by retailers and manufacturers/designers.
  5. Measure the differences and similarities between branded and private label merchandising.
  6. Compare and contrast the use of licensing as a means of brand extension.
  7. Determine the differences and similarities between Haute Couture and ready-to-wear.
  8. Assess the importance of special events and promotion to retail and manufacturer/designers.
  9. Synthesize the importance of historic costume and textiles to current business trends.

Course Level Student Learning Outcomes:


Students enrolled in FASH 92 - Field Studies - Fashion Capitals:
  1. will attend all appointments and exhibit understanding of fashion industry by actively participating with relevant questions.
  2. will be able to develop a written analysis comparing and contrasting retail or design in foreign capitals verses USA.
Send questions or comments about this Web site to the  Business Division's  Web Content Manager .
Use of this Web server is subject to the Mt. San Antonio College   Terms of Use  and  Privacy Policy .
 
   
Invisible Login Button