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This course examines the scope of the fashion industry from concept to consumer:
industry background and technology. Includes design, manufacturing, distribution,
sales and promotion with emphasis on career opportunities and qualifications.
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(54 hours lecture; Degree applicable, CSU)
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Course Measurable Objectives:
- Analyze the development and growth of fashion industry.
- Compare and contrast the relationship of past and present economic development to fashion cycle.
- Develop a vocabulary of terminology, recognize and identify terms in relation to contemporary dress.
- Evaluate and differentiate business structure and product development in women's, men's, children's, home furnishings and cosmetics industry.
- Analyze the growth of textile and garments imports and the impact on US businesses.
- Assess the advantages and disadvantages of off-shore production and the value of US trade agreements to fashion businesses.
- Differentiate between fashion design and product development.
- Describe and sequentially list the steps in production of garments.
- Synthesize the concept of retailers as manufacturers and the importance of private label to profitability and brand differentiation.
- Evaluate structure of retail and its position in the distribution channel of fashion.
- Examine the different promotional activities that both manufacturers/designers and retailers use to create image and increase sales.
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Course Level Student Learning Outcomes:
Students completing FASH 8 - Introduction to Fashion will:
- exhibit a clear understanding of fashion industry terms and language.
- be able to research future trends and create design boards for a small collection of apparel.
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FASHION MERCHANDISING
AND DESIGN COURSES:
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