'FASH' -- Fashion Merchandising and Design Courses
 
   
 

 
FASH 66 Course Image

FASH 66 - Visual Merchandising
                 Display    (3 units)
This course presents an analysis of visual merchandising applied to interior and exterior displays and floor merchandising within the fashion industry.   Includes psychology of store layout, current methods of visual merchandising, and use of mannequins, pinning, and flying.
(36 hours lecture;  54 hours lab;    Degree applicable, CSU)
 

Course Measurable Objectives:

  1. Demonstrate correct use of the vocabulary/ terminology, tools and materials used in visual merchandising through examples, reports and actual building of displays.
  2. Demonstrate application of basic design concepts by building visual displays and evaluating the finished work.
  3. Develop and demonstrate merchandise presenta- tions designed to stimulate and increase sales.
  4. Analyze and critique visual displays orally and in writing as to their effectiveness in reaching the target customer and stimulating and increasing sales.
  5. Develop and execute a written budget for displays.
  6. Develop and organize work schedules in writing which will be cost effective.
  7. Develop store layouts which demonstrate an understanding of contemporary merchandising philosophy and store layout psychology.
  8. Use professional journals/publications and write reports detailing current trends in visual merchandising.

Course Level Student Learning Outcomes:


Students completing FASH 66 - Visual Merchandising Display will be able to:
  1. create a Retail Merchandising Display that will include fixtures, lighting, mannequins, props, signage and theme pursuant to retail store standards.
  2. utilize the correct terms when designing visual merchandising signs.
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