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This course presents the characteristics and role of advertising and promotion in business
are explored. Emphasis is placed on promotional mix, trend and forecast research,
and developing a comprehensive multimedia promotion plan including advertising layout
and copy.
Note: Students may not receive credit for both
FASH 63 and
BUSS 33 - Advertising & Promotion
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(54 hours lecture; Degree applicable, CSU)
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Course Measurable Objectives:
- Differentiate between the various media available to promote sales.
- Identify sources of information needed for research, planning and evaluating promotion mix.
- Compare and contrast effectiveness of promo- tional campaigns.
- Select media appropriate for various advertising campaigns.
- Analyze factors affecting response to media stimuli.
- Determine how advertising and promotion relates to a company's marketing strategy.
- Create position statement and advertising goals/objectives.
- Develop ad layout and copy.
- Synthesize skills learned and design a multi- media promotional plan for a company.
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Course Level Student Learning Outcomes:
Students completing FASH 63/BUSS 33: Advertising and Promotion will be able to:
- produce a creative multi-media marketing campaign for an existing business.
- research a selected brand and develop a profile of the company and the media used for marketing and advertising.
- understand the factors that impact companies in establishing an advertising and promotional strategy.
- produce a creative multi-media marketing campaign for an existing business.
- research a selected brand and develop a profile of the company and the media used for marketing and advertising.
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FASHION MERCHANDISING
AND DESIGN COURSES:
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