'FASH' -- Fashion Merchandising and Design Courses
 
   
 

 
FASH 62 Course Image

FASH 62 - Retail Store
                 Management
                 and Merchandising
                 (3 units)
This course teaches the principles and practices used in the management and merchandising of retail stores.  Includes all aspects of the critical buying function, merchandising, promotional techniques, site selection, layout, staffing, market positioning and customer service.

Note:   Students may not receive credit for both
                  FASH 62 and BUSS 50 - Retail Store Management and Merchandising .
(54 hours lecture;        Degree applicable, CSU)

Course Measurable Objectives:

  1. Explain the role of retail as a marketing function.
  2. Describe the managerial responsibility for policy formulation in the development of organization, staff, facilities, and the methods to serve the customer.
  3. Identify principles and practices in those activities traditionally grouped under store management and publicity.
  4. State the basic requirements for success in retailing at entry level, mid-management and management positions.
  5. Explain the elements of profits and the effect merchandising decisions have on profit.

Course Level Student Learning Outcomes:


Students completing FASH 62/BUSS 50 - Retail Store Management and Merchandising will be able to:
  1. research franchise retailers and develop analysis comparing and contrasting various formats.
  2. select a specific franchise retailer and develop a business plan to open and operate this business.
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