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This course gives the student an overview of the global environment for product development
for fashion. Students apply the concepts and methods by which retailers create
special store-branded merchandise for targeted customer segments.
Students will develop financial and design goals, create product concept and line-boards,
and evaluate the aesthetic and commercial results.
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(54 hours lecture; Degree applicable)
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Advisory Prerequisite:
FASH 15 - Fashion Strategies
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Course Measurable Objectives:
- Analyze how the design elements and principles affect product development and consumer perceptions.
- Define, compare and contrast product development to fashion design.
- Recognize and analyze fashion trends in color, textiles, and silhouette.
- Create product concept and design boards using fashion industry standards.
- Develop a clear-cut understanding of target marketing and advance skills identifying current and potential consumers.
- Plan seasonal financial strategies and design plans to augment financial goals/objectives.
- Formulate and integrate research into cohesive product lines that meet consumer expectations and company aesthetic and financial goals.
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Course Level Student Learning Outcomes:
Students completing FASH 30 - Fashion Design and Product Development 1 will be able to:
- develop design boards defining 5 different customer profiles.
- design a capstone collection of apparel that reflects a previous assigned decade [1920s, 1940s, 1950s, or 1970s]. Students will select the decade.
- develop design boards for a seasonal collection of apparel representing textile design, garment design and execution of a theme.
- research a previous era and develop a collection of garments that reflect the vintage era but appropriate to the 21st century.
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FASHION MERCHANDISING
AND DESIGN COURSES:
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