'BUSS' -- Sales and Marketing Courses
 
   
 

 
BUSS 85 Course Image

BUSS 85 - Special Issues in
                 Marketing   (2 units)
This course provides marketing majors with a forum to gain knowledge, develop techniques, problem solve, and implement an actual business marketing plan.   Special emphasis will be placed on the particular project of the actual business used as the class project.  Students who repeat this course will improve skills through further instruction and practice.
(36 hours lecture;      Degree applicable)
(May be taken for option of letter grade or Credit / No Credit only.)
(May be taken two times for credit)
Prerequisite:   BUSS 33 - Advertising and Promotion
                         or   BUSS 35 - Professional Selling
                         or   BUSS 36 - Principles of Marketing
                         or   BUSS 50 - Retail Store Management and Merchandising

Course Measurable Objectives:

  1. Analyze a marketing problem presented by a local business.
  2. Identify objectives to be accomplished with marketing plan.
  3. Develop a customer survey.
  4. Develop a budget to support marketing plan.
  5. Present marketing plan and potential outcomes to the business.

Course Level Student Learning Outcomes:


Students completing BUSS 85 - Special Issues in Marketing will:
  1. be able to produce a written report of solutions, recommended actions and expected outcomes for a marketing problem brought forward by a local business and present it orally to the business owner as part of a class project.
  2. be able to develop a customer survey or questionnaire to be used to collect customer data as part of a class project.
  3. be able to develop and suggest a budget required to implement the proposed marketing plan for a studied company.
NOTE:  Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult the college catalog for the most current and accurate information regarding degrees, certificates, or courses.
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