'BUSS' -- Sales and Marketing Courses
 
   
 

 
BUSS 79 Course Image

BUSS 79 - Work Experience in
                 Marketing Management
                 (Variable units: 1 - 4)
This course provides marketing students with actual on-the-job experience in an approved work site which is related to classroom-based learning.  A minimum of 75 paid or 60 non-paid clock hours per semester of supervised work is required for each unit of credit.  It is recommended that the hours per week be equally distributed throughout the semester.  Work Experience placement is not guaranteed but assistance is provided by the business faculty.  Students who repeat this course will improve skills through further instruction and practice.
(Degree applicable)
(May be taken for Credit / No Credit only.  May be taken four times for credit)
Prerequisite:   BUSS 33 - Advertising and Promotion
                         or   BUSS 35 - Professional Selling
                         or   BUSS 36 - Principles of Marketing
                         or   BUSS 50 - Retail Store Management and Merchandising  and compliance with
                         Work Experience Regulations as designated in the College Catalog.

Course Measurable Objectives:

  1. Demonstrate ability to act professionally at the worksite.
  2. Dress appropriately for work site.
  3. Follow employment policies required by work site.
  4. Explain methods used to identify protenial customers.
  5. Explain the companies product strategies.
  6. Explain the companies promotion strategies.
  7. Explain the companies pricing strategies.
  8. Explain the companies distribution strategies.

Course Level Student Learning Outcomes:


Students completing BUSS 79 - Work Experience in Marketing Management will:
  1. will establish and maintain a positive relationship with employer.
  2. will establish and maintain productive relationships with customers.
  3. will establish and maintain a positive and constructive relationship with co-workers.
NOTE:  Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult the college catalog for the most current and accurate information regarding degrees, certificates, or courses.
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