'BUSS' -- Sales and Marketing Courses
 
   
 

 
BUSS 50 Course Image

BUSS 50 - Retail Store Management
                 and Merchandising
                 (3 units)
This course covers the principles and practices used in the management and merchandising of retail stores.  Topics covered include: all aspects of the critical buying function, merchandising, promotional techniques, site selection, layout, staffing, market positioning and customer service.

Note:   Students may not receive credit for both
                  FASH 62 and BUSS 50.
 
(54 hours lecture;      Degree appropriate, CSU)

Course Measurable Objectives:

  1. Explain the role of retail as a marketing function.
  2. Describe the managerial responsibility for policy formulation in the development of organization, staff, facilities, and the methods to serve the customer.
  3. Summarize principles and practices in those activities traditionally grouped under store management and publicity.
  4. Compare and contrast requirements for success in retailing at entry level, mid-management and management positions.
  5. Explain the elements of profits and the effect merchandising decisions have on profit.
  6. Develop assortment and financial plans.

Course Level Student Learning Outcomes:


Students completing BUSS 50 Retail Store Management and Merchandising will be able to:
  1. research franchise retailers and develop analysis comparing and contrasting various formats
  2. select a specific franchise retailer and develop a business plan to open and operate this business
NOTE:  Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult the college catalog for the most current and accurate information regarding degrees, certificates, or courses.
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