'BUSS' -- Sales and Marketing Courses
 
   
 

 
BUSS 36 Course Image

BUSS 36 - Principles of Marketing
                 (3 units)
This course investigates the organization and function of system of distributing goods and services from the point of production to the consumer.   Preparation of a marketing plan using product, distribution, promotional and pricing strategies.
(54 hours lecture;      Degree appropriate, CSU)
Prerequisite:   Eligibility for ENGL 68 - Preparation for College Writing

Course Measurable Objectives:

  1. Develop a working knowledge of the terminology of marketing.
  2. Apply marketing concepts to appropriate situations.
  3. Differentiate between the various marketing institutions.
  4. Analyze how environmental forces affect marketing decisions.
  5. Identify how the various marketing functions interact with the other areas of business.
  6. Develop a comprehensive marketing plan.

Course Level Student Learning Outcomes:


Students completing BUSS 36 - Principles of Marketing will be able to:
  1. identify and define the concept and application of the use of product strategies.
  2. define the concept and application of the use of pricing strategies.
  3. define the concepts and application of the use of promotion strategies.
  4. define the concepts and application of the use of distribution strategies.
NOTE:  Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult the college catalog for the most current and accurate information regarding degrees, certificates, or courses.
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