'BUSS' -- Sales and Marketing Courses
 
   
 

 
BUSS 33 Course Image

BUSS 33 - Advertising & Promotion
                 (3 units)
This course investigates the characteristics and role of advertising and promotion in business are explored.  Emphasis is placed on promotional mix, trend and forecast research, and developing a comprehensive multimedia promotion plan including advertising layout and copy.

Students may not receive credit for both BUSS 33 and FASH 63.
(54 hours lecture;      Degree appropriate, CSU)

Course Measurable Objectives:

  1. Differentiate between the various media available to promote sales.
  2. Identify sources of information needed for research, planning and evaluating promotion mix.
  3. Compare and contrast effectiveness of promotional campaigns.
  4. Select media appropriate for various advertising campaigns.
  5. Analyze factors affecting response to media stimuli.
  6. Determine how advertising and promotion relates to a company's marketing strategy.
  7. Create position statement and advertising goals and objectives.
  8. Develop advertisement layout and copy.
  9. Synthesize skills learned and design a multimedia promotional plan for a company.

Course Level Student Learning Outcomes:


Students completing BUSS 33/FASH 63 Advertising and Promotion will be able to:
  1. produce a creative multi-media marketing campaign for an existing business.
  2. research a selected brand and develop a profile of the company and the media used for marketing and advertising
NOTE:  Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult the college catalog for the most current and accurate information regarding degrees, certificates, or courses.
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