'BUSM' -- Business Management Courses
 
   
 

 
BUSM 20 Course Image

BUSM 20 - Principles of Business
                  (3 units)
This course provides a study of business and its functions, background, development, organization, and opportunities.  Business terms, current trends, methods, contemporary and future problems, and current business practices are covered.
 
(54 hours lecture;      Degree appropriate, CSU, UC)
Prerequisite:   Eligibility for ENGL 68 - Preparation for College Writing

Course Measurable Objectives:

  1. List and explain the foundations upon which business is built and the economic challenges facing the United States.
  2. Explain the global dimensions affecting businesses today and in the future.
  3. Describe and explain social responsibility and business ethics.
  4. Compare and discuss the structure of American business and the forms of ownership.
  5. Explain the management and organization of a business.
  6. Describe the human resource management function and labor-management relationships necessary for organizations to function properly in our competitive environment.
  7. Explain and analyze marketing management strategies including: product and pricing strategies, distribution strategies and promotional strategies.
  8. Discuss financial management, banking and risk management.

Course Level Student Learning Outcomes:


Students completing BUSM 20 - Principles of Business will:
  1. have discovered new knowledge that relate to discipline, technical and human skills, enabling them to be productive members of the community.
  2. have developed a genuine professional interest in topics related to the courses completed that will contribute toward motivation for life-long learning.
  3. have developed the ability to relate material from each course completed to their current and future professional needs, even if these needs fall into a different discipline.
NOTE:  Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult the college catalog for the most current and accurate information regarding degrees, certificates, or courses.
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