-
BUSS
Sales & Marketing Courses:
-
BUSS 33
-
BUSS 35
-
BUSS 36
-
BUSS 50
-
BUSS 79
-
BUSS 85
|
The Business Administration department offers these six 'BUSS - Sales and Marketing' Courses:
- BUSS 33 - Advertising and Promotion
- BUSS 35 - Professional Selling
- BUSS 36 - Principles of Marketing
- BUSS 50 - Retail Store Management and Merchandising
- BUSS 79 - Work Experience in Marketing Management (variable units)
- BUSS 85 - Special Issues in Marketing
Click on any of the tabbed links above to view detailed information about a course.
|
Send questions or comments about this Web site to the
Business Administration Department's
Web Content Manager
.
Use of this Web server is subject to the Mt. San Antonio College
Terms of Use
and
Privacy Policy
.
|
|
|
This course investigates the characteristics and role of advertising and promotion in
business are explored. Emphasis is placed on promotional mix, trend and forecast
research, and developing a comprehensive multimedia promotion plan including advertising
layout and copy.
Students may not receive credit for both
BUSS 33 - Advertising and Promotion
and
FASH 63 - Advertising and Promotion
.
|
|
(54 hours lecture; Degree applicable, CSU)
|
Course Measurable Objectives:
- Differentiate between the various media available to promote sales.
- Identify sources of information needed for research, planning and evaluating promotion mix.
- Compare and contrast effectiveness of promotional campaigns.
- Select media appropriate for various advertising campaigns.
- Analyze factors affecting response to media stimuli.
- Determine how advertising and promotion relates to a company's marketing strategy.
- Create position statement and advertising goals and objectives.
- Develop advertisement layout and copy.
- Synthesize skills learned and design a multimedia promotional plan for a company.
|
Course Level Student Learning Outcomes:
Students completing BUSS 33/FASH 63 Advertising and Promotion will be able to:
- produce a creative multi-media marketing campaign for an existing business.
- research a selected brand and develop a profile of the company and the media used for marketing and advertising
|
|
NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
|
|
|
|
This course covers the principles of selling and the role of a salesperson in the marketing
process. Topics include characteristics and skills necessary for a successful
salesperson, techniques for prospecting and/or qualifying buyers, buyer behavior and
critical steps in the selling process. Students develop and offer a sales
presentation for a selected product, service or concept.
|
|
(54 hours lecture; Degree applicable, CSU)
|
|
Prerequisite:
Eligibility for
ENGL 68 - Preparation for College Writing
|
Course Measurable Objectives:
- Define professional selling.
- List the characteristics of a successful salesperson.
- Describe why people buy.
- Compare and contrast customer needs, wants, product features and benefits.
- List the steps in the sales process and describe how transactions are made.
- Analyze ways to secure desire, handle objections, and obtain action by role-playing solutions to problems presented.
- Evaluate one's own potential as a professional salesperson and set goals for improvement.
|
Course Level Student Learning Outcomes:
Students completing BUSS 35 - Professional Selling will:
- be able to identify the steps to a sale.
- know the difference between Features and Benefits, knowing how to apply them to units of conviction.
- be able to define the four types of behavioral styles.
- be able to describe the difference between a trial close and a close, while identifying certain types of closes.
|
|
NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
|
|
|
|
This course investigates the organization and function of system of distributing goods
and services from the point of production to the consumer.
Preparation of a marketing plan using product, distribution, promotional and pricing
strategies.
|
|
(54 hours lecture; Degree applicable, CSU)
|
|
Prerequisite:
Eligibility for
ENGL 68 - Preparation for College Writing
|
Course Measurable Objectives:
- Develop a working knowledge of the terminology of marketing.
- Apply marketing concepts to appropriate situations.
- Differentiate between the various marketing institutions.
- Analyze how environmental forces affect marketing decisions.
- Identify how the various marketing functions interact with the other areas of business.
- Develop a comprehensive marketing plan.
|
Course Level Student Learning Outcomes:
Students completing BUSS 36 - Principles of Marketing will be able to:
- identify and define the concept and application of the use of product strategies.
- define the concept and application of the use of pricing strategies.
- define the concepts and application of the use of promotion strategies.
- define the concepts and application of the use of distribution strategies.
|
|
NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
|
Course Measurable Objectives:
- Explain the role of retail as a marketing function.
- Describe the managerial responsibility for policy formulation in the development of organization, staff, facilities, and the methods to serve the customer.
- Summarize principles and practices in those activities traditionally grouped under store management and publicity.
- Compare and contrast requirements for success in retailing at entry level, mid-management and management positions.
- Explain the elements of profits and the effect merchandising decisions have on profit.
- Develop assortment and financial plans.
|
Course Level Student Learning Outcomes:
Students completing BUSS 50 Retail Store Management and Merchandising will be able to:
- research franchise retailers and develop analysis comparing and contrasting various formats
- select a specific franchise retailer and develop a business plan to open and operate this business
|
|
NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
|
|
|
|
This course provides marketing students with actual on-the-job experience in an approved
work site which is related to classroom-based learning. A minimum of 75 paid or
60 non-paid clock hours per semester of supervised work is required for each unit of
credit. It is recommended that the hours per week be equally distributed
throughout the semester. Work Experience placement is not guaranteed but
assistance is provided by the business faculty. Students who repeat this
course will improve skills through further instruction and practice.
|
|
(Degree applicable)
|
|
(May be taken for Credit / No Credit only. May be taken four times for credit)
|
Prerequisite:
BUSS 33 - Advertising and Promotion
or
BUSS 35 - Professional Selling
or
BUSS 36 - Principles of Marketing
or
BUSS 50 - Retail Store Management and Merchandising
and compliance with Work Experience Regulations as designated in
the College Catalog.
|
Course Measurable Objectives:
- Demonstrate ability to act professionally at the worksite.
- Dress appropriately for work site.
- Follow employment policies required by work site.
- Explain methods used to identify protenial customers.
- Explain the companies product strategies.
- Explain the companies promotion strategies.
- Explain the companies pricing strategies.
- Explain the companies distribution strategies.
|
Course Level Student Learning Outcomes:
Students completing BUSS 79 - Work Experience in Marketing Management will:
- will establish and maintain a positive relationship with employer.
- will establish and maintain productive relationships with customers.
- will establish and maintain a positive and constructive relationship with co-workers.
|
|
NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
|
Course Measurable Objectives:
- Analyze a marketing problem presented by a local business.
- Identify objectives to be accomplished with marketing plan.
- Develop a customer survey.
- Develop a budget to support marketing plan.
- Present marketing plan and potential outcomes to the business.
|
Course Level Student Learning Outcomes:
Students completing BUSS 85 - Special Issues in Marketing will:
- be able to produce a written report of solutions, recommended actions and expected outcomes for a marketing problem brought forward by a local business and present it orally to the business owner as part of a class project.
- be able to develop a customer survey or questionnaire to be used to collect customer data as part of a class project.
- be able to develop and suggest a budget required to implement the proposed marketing plan for a studied company.
|
|
NOTE:
Every effort is made to ensure the accuracy and timeliness of this information; however, students should consult
the
college catalog
for the most current and accurate information regarding degrees,
certificates, or courses.
|
|
|
|
DEPARTMENT:
STUDENTS:
ACADEMICS:
RELATED LINKS:
|
|
